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Posted by Kendra Lusty on Jun 24, 2020 9:00:00 AM

In March, I set up a Zoom meeting with my family for the first time in my life.

Between loud kids of all ages, varied internet speeds, my screen mysteriously turning me green, and my dear, sweet grandma’s hearing aid issues...

It was 5% awesome and 95% chaotic nonsense.

So, only a little higher percentage chaotic nonsense than a typical family gathering.

I kid, I kid. Connecting with my family is always revitalizing. Over the years, we’ve had many reasons why we couldn’t physically meet. Siblings found jobs out of state, illnesses cancelled plans, etc. And of course, recently everyone was encouraged to forego proximity to loved ones for an extended amount of time.

Posted by Kendra Lusty on Jun 3, 2020 7:05:00 AM

You may have noticed our blog has been quiet for a few weeks as we focused elsewhere during the recent outbreak of COVID-19. Or, if you haven’t noticed because more urgent concerns fill your attention, we understand. We hope you and yours are safe, healthy and ready to help each other recover.

It’s nice to be back exploring loyalty and member engagement on this blog again. For today, we wanted to share our personal journey in navigating the effects of the worldwide pandemic.

When Access Development’s hometown of Salt Lake City received the official stay at home order in March we, like many others, got an unexpected crash course in working remotely. And our immediate concern was providing seamless service to the clients who trust us, most of whom were similarly scrambling to adjust.

Posted by Brandon Carter on Mar 26, 2020 8:39:00 AM

In a perfect world new members join your organization with an understanding of your purpose and your value to them.

They renew forever and ever and refer their friends who become loyal members themselves. Everyone's happy and dancing and singing and sharing candy and life is just awesome.

The real world obviously works a bit differently.

In the real world there are dozens of reasons why someone might join your organization. Once they've joined, each member has dozens of reasons why they might or might not retain their membership.

In the real world they often whine, complain, bicker and most definitely do not share their candy.

This is reality, where membership organizations fight a constant battle to keep members engaged and focused amidst a million other priorities and distractions.

Member engagement is how you're going to earn the loyalty you need to thrive and grow.

What you're looking to do is build avenues for engagement that any member can connect with.

Not all of them will attend live events. 

Not all of them will network with fellow members.

Not all of them will ever visit your website even once.

None of those mean they're not engaged and active. None of those mean they won't renew their membership or tell their peers to join.

You can still build excitement and action with every member.

It just takes energy, a lot of effort, and some creativity. 

We're here to help.

Posted by Kendra Lusty on Feb 20, 2020 11:07:17 AM

Typically, organizations partner with a discount program provider, but what about creating one yourself? This article discusses critical factors to help you decide if a do-it-yourself discount program is right for you. About a 4 minute read.

I don’t know about you, but when I see something cool someone created online, my first thought is “I could make that.”

A few times, I’ve succeeded in making my own version and even enjoyed the challenge of creating with my own hands. Some of my favorite things I own are things I’ve made.

More often though, I’ve found the effort not worth my while.

Posted by Kendra Lusty on Feb 11, 2020 9:15:00 AM

Love at first sight can happen.

Just ask Hollywood.

Or if you want scientific proof, this study shows it takes about 1/5 of a second for the brain to make all the numerous judgments it takes to fall in love.

And for even more evidence, ask my husband. He loves to remind me just how quickly he fell in love with me, especially on a certain holiday in February... or when he's in trouble.

But it’s definitely rare. Not just for love between two individuals, but also between individuals and the businesses they frequent.

Posted by Ashley Autry on Jan 28, 2020 9:00:00 AM

A customer is someone who buys something. A member is someone who belongs to something.

We should all aim to have members, even if we don't have a formal membership structure. Members, in this sense, are customers who have developed a deeper, ongoing relationship with your product or brand.

These relationships don’t happen by accident. Some brands can develop deep cult followings, but not all of us can be Apple or Starbucks.

We can however, borrow specific tactics from membership groups designed to build engagement and long-term loyalty.

Start small. Try any of these 20 engagement tactics used by some of the largest membership organizations in the world.