Posted by Kendra Lusty on Jan 19, 2022 9:25:16 PM

Words have power. Just think. I transferred that thought directly from my brain to yours with nothing but a few squiggly marks on a screen. It’s almost like magic. And others have said it far more eloquently than I did: "Words have energy and power with the ability to help, to heal, to hinder, to hurt, to harm, to humi...

Posted by Kendra Lusty on Nov 26, 2021 10:00:00 AM

Rewards are psychologically powerful tools for influencing behavior. People offer rewards to encourage strangers to help search for their lost items or pets. Grade schoolers will study extra hard on their spelling tests to earn a bonus recess. And my stubborn 8-year-old would probably still be in diapers if it weren’t ...

Posted by Kendra Lusty on Nov 17, 2021 9:09:11 AM

If you’re interested in adding some membership perks to liven up your benefits package, then congratulations! Many businesses have used perks to deepen their connection with members, increasing engagement and, therefore, customer retention. For a refresher course on the power of offering membership perks, check out the...

Posted by Kendra Lusty on Oct 6, 2021 9:14:29 AM

Thank goodness for the excellent folks working in the front lines of customer service. You take angry calls and solve problems until the customer is satisfied. You smile at panicked travelers and calm their worries. You talk confused customers through all their questions. You are the glue that binds a customer to their...

Posted by Kendra Lusty on Sep 15, 2021 3:15:16 PM

So you want to add some membership perks to your benefits package. We get it. After all, membership organizations everywhere are discovering how powerful perks are as a recruitment and retention tool. In a previous article about membership perks, we defined membership perks as: extra value added to a membership in the ...

Posted by Kendra Lusty on Sep 1, 2021 8:26:00 AM

Perk is such a happy word. Maybe it reminds you of your perky friend with a talent for breathing excitement into a boring day. Or perhaps it conjures memories of your favorite morning perk-me-up. Or is it the employee perks, like breakroom doughnuts that help you look forward to your shift on Monday? By definition, “pe...