Summary: Micro-moments are the brief, intent-driven moments when members turn to their devices to solve a problem. These fleeting moments present a powerful new opportunity for your membership marketing strategy, especially when you leverage your third-party discount program like Access. About an...
Summary: Storytelling is the often-ignored element of effective member communications, yet, it’s a vital tool for connecting with the people you care about...
Perk is such a happy word. Maybe it reminds you of your perky friend with a talent for breathing excitement into a boring day. Or perhaps it conjures memories...
Summary: Long-term survival for membership associations, non-profit groups, and other membership organizations is not a matter of luck. Over the years,...
Summary In-store discounts are crucial for the success of any membership discount program. Most discount programs only offer online discounts, which are less...
So your thinking about spicing up your benefits package with some compelling new membership perks? Well, well, well, look at you being all savvy! You belong to...
Gary Toyn
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