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Posted by Brandon Carter on Dec 18, 2014 2:30:00 AM

It’s holiday shopping season. People have abandoned their families to shop on Thanksgiving, then stood outside in the wee hours of the morning on Black Friday waiting for doors to open.

They’ve dutifully ignored work (on occasion) to browse online retailers. They’ve sharpened their elbows and mobilized through intense crowds at malls, warehouse stores, and big box retailers.

People will go to great lengths to get a great deal. They’ll do things outside their normal scope of behavior, especially this time of year.

In fact, if you browse through our collection of coupon statistics, you’ll see that valuable merchant content inspires people to try a lot of new things.

Even mobile payments.

Posted by Brandon Carter on Sep 4, 2014 12:56:00 AM

This is a guest post from IT solutions firm TechnologyAdvice. You can find more tidbits of their recent research over on our loyalty stats and millennial loyalty stats collections.

According to recent research from Bridge. Over, 70% of Millennials believe their generation is less brand loyal than previous generations. Information firm Nielson meanwhile has found that up 78 percent of customers are not loyal to any particular brand. Given such findings, it’s more important than ever for companies to actively make an effort to court consumers and win repeat business. Loyalty marketing programs are one proven way to accomplish this. According to a recent customer loyalty survey we completed at TechnologyAdvice, people enrolled in customer loyalty programs are up to 82.4 percent more likely to shop at stores that offer similar programs. This strongly suggests that once customers are sold on the benefits of a loyalty system, they actively seek out opportunities to use it.

However, setting up a great loyalty program isn’t easy. With the rise in popularity of mobile devices, and recent trends in gamification, stores are now have to choose between implementing a traditional, card-based loyalty program (such a grocery store rewards card), or using a digital, smartphone-based system. We dove into the results of our research to help provide clarity for companies weighing their options.

Posted by Brandon Carter on Jul 30, 2014 2:40:00 AM

Why hasn’t the technology of the Jetsons come to fruition? Why can’t I wake up and be taken through a conveyor belt that automates the process of showering/getting dressed/eating breakfast/greeting the family/heading out to work?

It feels like the future, after all. We all tote around connected devices that allow us to share video calls and broadcast our images to the entire world at a moment’s notice – and yes, we’re going to be wearing them on our wrists soon. We’ve got self-driving vehicles and robots that drop treats out of the sky on the horizon. We even have the beginnings of the cyborgs that humanity is destined to battle in the coming decades.

The online world has changed everything quick, fast, and in a hurry. We communicate differently, we find information differently, we shop differently.

We don't, however, purchase items differently. In that area, consumers are still overwhelmingly going local.

Posted by Brandon Carter on Mar 24, 2014 2:23:00 AM

Pop Quiz!

Without consulting Google or your address book, name the following:

 

Your plumber

 

Your dentist.

 

The last membership organization you joined.

 

Your real estate agent.

 

The brand of cereal you ate this morning. Or the name of the farm your eggs came from, if you're the lucky type that gets to have a nicer breakfast.

 

The family vet.

 

The manufacturer of the ink pen next to your hand. Or the manufacturer of the case around your smartphone on which you're reading this.

 

Okay, quiz over. How did you do?

Just a guess, but you probably drew blanks on many of these. It's okay; you're just not engaged with these brands.

Posted by Dave Bona on Mar 3, 2014 2:45:00 AM

We've made the claim that coupons can work for just about any business, as long as the deals are created with specific goals and audiences in mind. Mom-and-pop shops, regional chains, national retailers and yes, high-end brands.

That's right, even high-end brands can - and do - use deals to entice the right crowd to shop at their establishments. In fact, Access has helped many of these brands craft offers, but more on that in a moment.

Here's one thing many people don't realize: rich people love coupons. Households making over $100,000 are twice as likely to use coupons as those earning under $35,000. College graduates are also twice as likely to use coupons as those who did not graduate from high school. In fact, studies show that the less a household earns, the less likely they are to use coupons.

More than any other brands in the universe, high-end brands are very specific (even secretive) about their offers, but they're just like any other business in the world in this: they still need people to walk in the door and make purchases.

Here are three simple lessons Access has learned from high-end brands in our efforts to craft offers that drive the specific results they were looking for:

Posted by Dave Bona on Feb 4, 2014 10:24:00 PM

Access Vice President of Partnership Marketing Dave Bona oversees the development and maintenance of the nation’s largest private discount network, featuring over 300,000 merchants. We asked Dave to chime in with his thoughts on coupons and how the practice is changing for merchants. Be sure to catch parts one, two, and three in the series.