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Posted by Brandon Carter on Jun 26, 2013 5:08:00 AM

There has never been a more exciting time to be in the customer loyalty business. Every day it feels like some new technology hits the market (especially in the mobile world) or some company is going above and beyond to do something great for their customers.

There are a record 2.65 billion loyalty program memberships in the US, a 26.7% jump from 2010. The average household contains 21.9 loyalty programs, up from 18.4 two years ago. These figures are from the latest Colloquy Loyalty Census, which serves as a snapshot of the industry as a whole and the verticals within.

We previously summarized the Maritz Loyalty Report, which had some great information that mostly pointed toward growing interest in loyalty programs, but waning engagement. Not surprisingly, Colloquy’s findings point in the same direction: there is a consumer hunger for loyalty programs – to be recognized, engaged, rewarded – and a lack of fulfillment by brands in meeting those desires.

Of those 2.65 billion memberships, members are active in less than half of them (44%.) Describing “active” as “members who have engaged at least once in the past 12 months,” Colloquy says this number is growing, but at a slower rate than overall memberships (21% to 26.7%.)

Why?

Posted by Brandon Carter on May 14, 2013 5:44:00 AM

Our colleagues over at Maritz Loyalty Marketing recently unveiled the results their second annual Loyalty Report. The report stems from surveys of 6,000 consumers, with program-level feedback on over 30 national programs across six industry sectors, including Retail Loyalty, Grocery Loyalty, Credit Card Loyalty, Co-Brand Loyalty, Travel, and Hospitality."

Based on their findings, the future is bright for customer loyalty programs. The report notes that the average consumer is a member of 7.4 loyalty programs, but is only active in less than two-thirds of them. 71% are interested in adding more loyalty program memberships, but more than half of the respondents admitted halting participation in at least one program in the past year.

Posted by Brandon Carter on May 2, 2013 3:25:00 AM

Access Development and Allstate have worked together for a number of years, particularly with Allstate Motor Club. Which is why we're excited to announce that we're now contributing content to the Allstate Blog. Our goal is to share some of our expertise on loyalty, incentives, customer engagement, mobile coupons, social media and more, particularly for their small business readers.

Posted by Ashley Autry on Mar 7, 2013 2:35:03 AM

Big news today at Access. We are excited to announce that Kelly Passey, EVP of business and product development, will be speaking at the BAI Payments Connect Conference & Expo. He'll be showing off our new mobile rewards app as part of the Payments Innovations Forum, which features 15 groundbreaking technologies in the payments industry.

Posted by Ashley Autry on Nov 20, 2012 4:42:00 AM

Access Development and Zions Bank are proud to announce the release of the Zions Cash Rewards mobile app, a portable savings resource for Zions Bank Visa credit and debit cardholders. Consumers will find both local and national deals in categories like dining, shopping, hotel, golf, automotive, and more.

The app offers two different types of merchant discounts: “show your phone” coupons and card-linked offers. “Show your phone” mobile coupons are redeemed by presenting your mobile phone at the point of sale, and cash back rewards are earned by making a qualifying transaction with a Zions Bank Visa card at a participating merchant. The cash back reward is then automatically deposited back into the user’s account.

With the help of this app, consumers can easily and conveniently access savings of up to 50% to merchants they shop at every day. These merchants can be found by category, GPS location, maps, recent searches, or a user-designated favorites list.

This new Zions Cash Rewards mobile app comes at a time of huge growth for the mobile coupon industry and is, as a result, of great value. Over 53% of consumers who own a smartphone or tablet plan to use those devices in their holiday shopping.

Just as intriguing is this statistic that Javelin Strategies & Research unearthed: mobile coupons were listed by consumers as the benefit most likely to sway them to use a smartphone-based payment system. Mobile wallet developers may want to take notice.

We want to give a big thank you to Juniper Research and Javelin Strategy & Research for allowing us to use their statistics in our press release.

The full text of the release is below. Contact us today or leave a comment if you'd like more information about the Zions Cash Rewards mobile app.

Posted by Brandon Carter on Oct 3, 2012 5:25:00 AM

The nation’s largest private discount network continues to get bigger and better. We're excited to announce that the Access Instant Savings network has reached more than 300,000 merchant locations. Our network proudly features regional, in-store offers in 100% of the top 366 metropolitan areas, 100% of the top 576 micropolitan areas, and 94% of all American counties. The good news? In total, 99.6% of people live within a ten mile radius of a great Access deal.

While online spending continues to grow, consumers have shown time and time again that local, in-store content is what moves them - 80% of their disposable dollars are spent within 20 miles of home. We've built our network to fit those consumer needs, and our clients are the ones reaping the benefits.

Thanks go out to our team here at Access, our clients and of course, the 300,000+ merchants who help make it all happen.