Happy Labor Day!
Here on the Access Loyalty Blog we talk a lot about member engagement and how to earn it. We dive deep into the world of member loyalty and seek to master it from just about every angle – especially when it includes discount programs. (Those are our favorite.)
But today the occasion calls for something a little different. This Labor Day, we want to give a front-page salute to all the workers that show up day in and day out to contribute to the prosperity of our society.
So much of business today centers around attracting and satisfying end-users (a.k.a. members or customers). And when we aren’t focused on them, we’re usually working to keep our shareholders happy.
Rightfully so. Shareholder and customer engagement are both critical to corporate success. But what about employees? They’re the ones responsible for appeasing those customers and shareholders. Who takes care of those important people? It’s not sales or business development or the director of membership marketing.