People willingly hand their money over to corporations all the time. They’re happy to do so when they get something of value in exchange: product, service, experiences, etc. Right now, finances are tight for a lot of American consumers. In fact, the number one worry keeping them up at night is...
What if everyday purchases like eating out, new shoes, groceries, a zoo visit, or a hotel stay came with built-in savings? Good news! That’s the everyday...
Remember "revenge travel"? (Cue the snickers and eye rolls.) Talk to anyone in the travel industry, and they’ll tell you that post-pandemic travel frenzies are...
The season of giving (and spending!) is here, and you can bet your bottom dollar that consumers everywhere are preparing for it. The question is: are you?...
Summary: Learn about transactional and emotional loyalty, and how to earn them. Understand the importance of member involvement, empowerment, and recognition...
Customer loyalty is always a hot topic. We're fascinated by the factors that lead customers to form strong relationships with brands. And just like any good...
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Kendra Lusty