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Posted by Kendra Lusty on Jun 24, 2020 9:00:00 AM

In March, I set up a Zoom meeting with my family for the first time in my life.

Between loud kids of all ages, varied internet speeds, my screen mysteriously turning me green, and my dear, sweet grandma’s hearing aid issues...

It was 5% awesome and 95% chaotic nonsense.

So, only a little higher percentage chaotic nonsense than a typical family gathering.

I kid, I kid. Connecting with my family is always revitalizing. Over the years, we’ve had many reasons why we couldn’t physically meet. Siblings found jobs out of state, illnesses cancelled plans, etc. And of course, recently everyone was encouraged to forego proximity to loved ones for an extended amount of time.

Posted by Kendra Lusty on Jun 3, 2020 7:05:00 AM

You may have noticed our blog has been quiet for a few weeks as we focused elsewhere during the recent outbreak of COVID-19. Or, if you haven’t noticed because more urgent concerns fill your attention, we understand. We hope you and yours are safe, healthy and ready to help each other recover.

It’s nice to be back exploring loyalty and member engagement on this blog again. For today, we wanted to share our personal journey in navigating the effects of the worldwide pandemic.

When Access Development’s hometown of Salt Lake City received the official stay at home order in March we, like many others, got an unexpected crash course in working remotely. And our immediate concern was providing seamless service to the clients who trust us, most of whom were similarly scrambling to adjust.

Posted by Brandon Carter on Jan 29, 2020 4:15:00 PM

 Getting free stuff is great, but…

There’s always a little skepticism that comes with a “free” price tag. What’s wrong with it? Does the quality level match the price? How good can it really be if it’s free?

You get the idea – generally, the lower the price the less you expect from the product or service. So, maybe some things really are worth paying for?

The idea of a free price tag has even higher stakes when it comes to businesses. Free stuff can be risky for a business, especially if it’s going in front of customers. At risk is more than just a few dollars - the cost of reputation and customer perception can be enormous.

Our advice? Buyer beware. If it has your brand on it, then it’s worth an investment.

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Posted by Ashley Autry on Jan 28, 2020 9:00:00 AM

A customer is someone who buys something. A member is someone who belongs to something.

We should all aim to have members, even if we don't have a formal membership structure. Members, in this sense, are customers who have developed a deeper, ongoing relationship with your product or brand.

These relationships don’t happen by accident. Some brands can develop deep cult followings, but not all of us can be Apple or Starbucks.

We can however, borrow specific tactics from membership groups designed to build engagement and long-term loyalty.

Start small. Try any of these 20 engagement tactics used by some of the largest membership organizations in the world.

Posted by Gary Toyn on Dec 12, 2019 9:05:00 AM

If you don’t like receiving gifts, then stop reading. 

Posted by Ashley Autry on Dec 3, 2019 9:03:22 AM

And just like that, 2019 came and went - yet another prosperous year in the books. And we couldn't have done it without our incredible team of employees here at Access, as well as our awesome merchant partners and clients. We are beyond grateful for the many wonderful relationships we've made this year, fresh opportunities and new growth.

Now that Thanksgiving has passed, the Christmas decorations are up and the New Year is just around the river bend (as Pocahontas would say), we can't help but reflect on this past year and all its happenings.

It was a busy year to say the least. In addition to celebrating 35 years in business with a much needed refreshing of the Access brand (complete with a new logo, new colors, new website, and more), there were also plenty of cheerful product updates, money-saving endeavors and client success efforts to be shared.