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Posted by Ashley Autry on Dec 18, 2018 3:33:15 PM

The holiday spirit is in the air at Access this time of year. When you walk through the office halls on any given day in December, you're bound to see decorated cubicles, a Christmas tree in the front lobby, and employees participating in spirit days full of baked treats, festive socks, ugly Christmas sweaters and more.

In fact, we just celebrated a great year with our annual company holiday luncheon - where we reveled merrily about the work put in over this past year to support you. Our clients. Our merchant partners.

In short, our friends. 

Posted by Brandon Carter on Oct 5, 2018 1:31:00 PM

Perks, rewards and loyalty programs are becoming increasingly popular these days. It seems like they’re everywhere – coffee shops, restaurants, clothing stores, airports, colleges, theme parks, movie theaters, charities, employers etc.

Posted by Brandon Carter on May 13, 2014 2:01:00 AM

I consider myself “hard to get” for marketers. I don’t watch live television very often. I don’t listen to much terrestrial radio. I don’t click online ads or open emails that appear to be purely marketing (unless I've opted in intentionally). In light of yesterday’s post about brand impressions and customer engagement, I decided to conduct an experiment.

In my mind, I figure I’m exposed to 100 brands a day, tops.

So I gave myself a challenge one day last week: when a brand consciously enters my brain, write it down.

Turns out I see close to 100 brands before I even leave the house in the morning.

Posted by Brandon Carter on Apr 22, 2014 2:10:00 AM

Discount programs are a great option for member benefits, customer incentives, even fundraisers – as much as 90% of the population uses coupons! It’s a no-brainer, right?

Go beyond the surface, however, and you’ll see that many of these programs fall flat with their members. The excitement of membership in these programs wears off quickly for many folks, and they never return after one or two initial visits.

Why?

Posted by Dave Bona on Mar 3, 2014 2:45:00 AM

We've made the claim that coupons can work for just about any business, as long as the deals are created with specific goals and audiences in mind. Mom-and-pop shops, regional chains, national retailers and yes, high-end brands.

That's right, even high-end brands can - and do - use deals to entice the right crowd to shop at their establishments. In fact, Access has helped many of these brands craft offers, but more on that in a moment.

Here's one thing many people don't realize: rich people love coupons. Households making over $100,000 are twice as likely to use coupons as those earning under $35,000. College graduates are also twice as likely to use coupons as those who did not graduate from high school. In fact, studies show that the less a household earns, the less likely they are to use coupons.

More than any other brands in the universe, high-end brands are very specific (even secretive) about their offers, but they're just like any other business in the world in this: they still need people to walk in the door and make purchases.

Here are three simple lessons Access has learned from high-end brands in our efforts to craft offers that drive the specific results they were looking for:

Posted by Dave Bona on Feb 4, 2014 10:24:00 PM

Access Vice President of Partnership Marketing Dave Bona oversees the development and maintenance of the nation’s largest private discount network, featuring over 300,000 merchants. We asked Dave to chime in with his thoughts on coupons and how the practice is changing for merchants. Be sure to catch parts one, two, and three in the series.