Posted by Brandon Carter on May 13, 2014 2:01:00 AM

I consider myself “hard to get” for marketers. I don’t watch live television very often. I don’t listen to much terrestrial radio. I don’t click online ads or open emails that appear to be purely marketing (unless I've opted in intentionally). In light of yesterday’s post about brand impressions and customer engagement...

Posted by Brandon Carter on Apr 22, 2014 2:10:00 AM

Discount programs are a great option for member benefits, customer incentives, even fundraisers – as much as 90% of the population uses coupons! It’s a no-brainer, right? Go beyond the surface, however, and you’ll see that many of these programs fall flat with their members. The excitement of membership in these progra...

Posted by Dave Bona on Mar 3, 2014 2:45:00 AM

We've made the claim that coupons can work for just about any business, as long as the deals are created with specific goals and audiences in mind. Mom-and-pop shops, regional chains, national retailers and yes, high-end brands. That's right, even high-end brands can - and do - use deals to entice the right crowd to sh...

Posted by Dave Bona on Feb 4, 2014 10:24:00 PM

Access Vice President of Partnership Marketing Dave Bona oversees the development and maintenance of the nation’s largest private discount network, featuring over 300,000 merchants. We asked Dave to chime in with his thoughts on coupons and how the practice is changing for merchants. Be sure to catch parts one, two, an...

Posted by Dave Bona on Jan 29, 2014 12:03:00 AM

Access Vice President of Partnership Marketing Dave Bona oversees the development and maintenance of the nation’s largest private discount network, featuring over 300,000 merchants. We asked Dave to chime in with his thoughts on coupons and how the practice is changing for merchants. Be sure to catch parts one and two ...