Posted by Dave Bona on Dec 2, 2015 9:33:36 AM

350,000 merchants didn’t just show up and join our discount network overnight. No, building the nation’s largest private discount network has been a 30 year labor of love for those of us here at Access. And Partnership Marketing is the group driving that process. Access Partnership Marketing is the division responsible...

Posted by Dave Bona on Feb 23, 2015 7:30:00 AM

Access has spent a lot of time on this blog talking about discount programs because, well, it’s kind of our thing. We’ve talked about what a discount program can do for a business as well as what ingredients go into a program that people will use and love. They’re a tremendous way to bring in new customers and build in...

Posted by Dave Bona on Jan 28, 2015 8:30:00 AM

So you’re finally going to do it. You, business owner, are prepared to run a coupon. It’s surely going to bring in lots of new customers and give your business the jumpstart it needs.

Posted by Dave Bona on Nov 9, 2014 11:45:00 PM

Over the course of my years working with merchants on coupon campaigns, I’ve found one common, recurring question: How a coupon can help me connect with the right person at the right time? In other words, the merchant wants to know how to connect to people who aren’t a current customer, at a time when that person is lo...

Posted by Dave Bona on Sep 18, 2014 1:28:00 AM

As the purveyors of the nation’s largest private discount program, we’re frequently asked why so many merchants participate in our network. It’s a fair question, and there are many answers. If I had to peg it down to one reason, bringing our merchant partners incremental business (or customers they wouldn’t get on thei...

Posted by Dave Bona on Mar 3, 2014 2:45:00 AM

We've made the claim that coupons can work for just about any business, as long as the deals are created with specific goals and audiences in mind. Mom-and-pop shops, regional chains, national retailers and yes, high-end brands. That's right, even high-end brands can - and do - use deals to entice the right crowd to sh...