Posted by Brandon Carter on Jan 27, 2014 11:36:18 PM

We're big Twitter fans. Besides being a great place to share out content or just vent, Twitter is fantastic for learning. Specifically, there are some very informative accounts in the conjoined worlds of customer loyalty programs and engagement. We decided to create a list of our 35 favorites, so you can follow them fo...

Posted by Brandon Carter on Jan 2, 2014 1:21:00 AM

Try to count the methods companies use to generate customer loyalty, and you'll quickly run out of fingers. And toes. And the fingers and toes of your friends and family. A quick glance at our collection of loyalty statistics shows that companies are attempting a variety of tactics, and customers are lapping it up - if...

Posted by Brandon Carter on Jul 31, 2013 12:10:00 AM

From time to time we take the opportunity to publish viewpoints from outside the Access offices. Today we offer thoughts on mobile loyalty from John Gower of NerdWallet. If you're an expert in topics related to loyalty programs and are interested in contributing content to our blog, send an email to brandon.carter@acce...

Posted by Brandon Carter on Jul 26, 2013 10:41:00 AM

As part of our continuing series of posts on the Allstate blog, we've put together a quick tutorial on social media for small businesses. We know how little time these businesses have, and when they've got customers at the register or deadlines to meet, playing around on Facebook just isn't a priority. But social media...

Posted by Brandon Carter on May 31, 2013 1:27:00 AM

A little over two years ago I came clean about my secret history of being a social media complainer. I admitted the shame of being a social community manager tasked with battling the hordes of angry Tweeters and Facebookers, yet on the side I was one of the ruthless attackers. I promise to stop being “that guy.” Yikes!...

Posted by Brandon Carter on Jan 16, 2012 12:31:55 AM

I like to think I'm a fairly savvy guy. I work in the loyalty world, I know the complex (and sometimes not so complex) tactics loyalty marketers deploy to attempt to build an emotional connection between consumer and brand. Working in this industry (and for a company that has relationships with 250,000+ merchants) has ...