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Posted by Brandon Carter on Jan 27, 2014 11:36:18 PM

We're big Twitter fans. Besides being a great place to share out content or just vent, Twitter is fantastic for learning.

Specifically, there are some very informative accounts in the conjoined worlds of customer loyalty programs and engagement. We decided to create a list of our 35 favorites, so you can follow them for yourself.

Some of these accounts produce great original content, while others just share great information. Either way, the industry is better informed thanks to the knowledge shared out in the marketplace.

Posted by Brandon Carter on Jan 2, 2014 1:21:00 AM

Try to count the methods companies use to generate customer loyalty, and you'll quickly run out of fingers. And toes. And the fingers and toes of your friends and family. A quick glance at our collection of loyalty statistics shows that companies are attempting a variety of tactics, and customers are lapping it up - if not necessarily always returning their loyalty.

Points and miles, punch cards, gamification, discount programs, insider clubs...brands have become incredibly creative in trying to capture the elusive hearts and minds of customers, with decent results most of the time. If a loyal customer is so much more valuable than trying to pull in new ones, then it's very much worthwhile to invest in any idea that can bring a customer back.

Which is why it's so mind-boggling that many companies are overlooking the small stuff that has a direct impact on a customer's perception of the brand. Specifically, there's one area where many brands are simply not doing enough.

Posted by Brandon Carter on Jul 31, 2013 12:10:00 AM

From time to time we take the opportunity to publish viewpoints from outside the Access offices. Today we offer thoughts on mobile loyalty from John Gower of NerdWallet. If you're an expert in topics related to loyalty programs and are interested in contributing content to our blog, send an email to brandon.carter@accessdevelopment.com.

The meteoric rise of smartphones and social media is changing the business landscape, and loyalty programs are quickly adapting in order to keep customers interested. Although you will still find places use a paper punch card to track purchases and offer a free cup of coffee after a certain amount, the days of this type of loyalty program are numbered. Loyalty programs no longer have to be about a reward for a purchase incentive, but rewards for participation.

Smart phone apps and social media integration come in many different forms, and how businesses adopt new trends varies from company to company, but there are some common practices that all are implementing in order to engage the consumer.

Posted by Brandon Carter on Jul 26, 2013 10:41:00 AM

As part of our continuing series of posts on the Allstate blog, we've put together a quick tutorial on social media for small businesses. We know how little time these businesses have, and when they've got customers at the register or deadlines to meet, playing around on Facebook just isn't a priority. But social media is important for your business, and absolutely worth your time. The good news? It doesn't require nearly as much time as you think. You can discover, acquire, engage and retain customers with just ten minutes a day. Check out our post here.

Posted by Brandon Carter on May 31, 2013 1:27:00 AM

A little over two years ago I came clean about my secret history of being a social media complainer. I admitted the shame of being a social community manager tasked with battling the hordes of angry Tweeters and Facebookers, yet on the side I was one of the ruthless attackers.

I promise to stop being “that guy.”

Yikes! Did I really make that promise?

I think I need to make a few more confessions.

Posted by Brandon Carter on Jan 16, 2012 12:31:55 AM

I like to think I'm a fairly savvy guy. I work in the loyalty world, I know the complex (and sometimes not so complex) tactics loyalty marketers deploy to attempt to build an emotional connection between consumer and brand. Working in this industry (and for a company that has relationships with 250,000+ merchants) has helped me refine my standards for the brands to where I offer my devotion.