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loyalty blog

Customer loyalty and brand loyalty aren’t what they used to be. Between rising costs, endless options, and customers who can switch brands with a single tap, keeping people engaged has gotten a lot harder. Consider this: acquiring a new customer costs somewhere between 5 and 25 times more than...

Member discount programs can be an effective benefit, especially in times of high inflation when members are looking for ways to stretch their paychecks....

More and more large consumer businesses are purposefully devising a difficult and tiresome customer service experience to frustrate customers and generate...