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We discuss loyalty on this blog a lot – mostly in regards to customers, members and employees. After all, Access Development is the largest private discount network for organizations in the nation.

But what about donors?

Access Fundraising, a division of Access Development, draws on 20+ years of loyalty and discount program experience to pair this program with a new audience in need of loyalty: fundraising companies, charities and more.

 

Posted by Kendra Lusty on Jun 21, 2018 10:10:17 AM

This is the API that Access built.

This is the data that’s easier to share
Because of the API that Access built.

This is the member who is saving today
Thanks to the data that’s easier to share
Because of the API that Access built.

This is the client enjoying the loyalty
Of the happy member who is saving today
Thanks to the data that’s easier to share
Because of the API that Access built.

This is the website (with exclusive deals)
Run by the client enjoying the loyalty
Of the happy member who is saving today
Thanks to the data that’s easier to share
Because of the API that Access built.

This is the coupon with the unique code
Found on the website (with exclusive deals)
Run by the client enjoying the loyalty
Of the happy member who is saving today
Thanks to the data that’s easier to share
Because of the API that Access built.

Posted by Andrew Graft on May 21, 2018 1:51:16 PM

Those of us here at Access like to think of our little corner of the world as the happiest place on earth.

Singing, dancing, group hugs...you know, the kind of behavior you'd expect from the people at America's largest discount network

(New: Only want the latest data? Check out our collection of 2017 loyalty stats.)

Customer brand loyalty is a rich and complex subject to grasp. 

What is it? (Here's a definition.)

How is it earned?

Is it worth the effort?

For your convenience, we've compiled dozens of statistics to help light the way - from how many people are active in loyalty programs to what they're looking to get out of them and how they'd like to be communicated with.

We've tried to make this list as relevant as possible, which means we combed through recent research with a focus on the US (with the occasional global stat thrown in).

These stats are culled from a variety of sources, and we've provided source links for each of them (though some are gateway pages that require you to register or submit your information to receive the actual research).

Sometimes the data conflict with other sources - we'll leave it up to you to decipher which is most accurate.

We'll keep this list updated on a weekly basis with the latest and greatest. If you know of a stat we're missing, or want your own research included in our collection, leave us a note in the comments.

It's fun to invest in something that can lead to greater loyalty and engagement.

Maybe it's a loyalty program, complete with gamification and micro-rewards plus all the other bells and whistles. Perhaps you finally get that vaunted omnichannel marketing platform or that single view of all customer data in one neat interface.

Even creating your first Facebook business page feels like something significant. Same thing with getting those first few members of your email list.

The possibilities are endless, the sky is the limit, and this is what's going to separate your operation from the rest of the industry.

But then things move slower than you thought.

The results aren't just pouring in, your path moving forward isn't clear, and customers just aren't engaging like you had expected.

Turns out, even the engagement and loyalty hacks still require a LOT of work.

We've been saying for a few weeks now that discount programs are an effective tool to drive engagement and acquisition.

But how do you know it's doing those things? What can you objectively look at to discern if it's driving any actual results?

Take a look at this infographic we put together as part of our discount program ebook.