Just like a juicy Thanksgiving turkey, the best discount programs are made with carefully chosen ingredients that come together to create a recipe for success.
When imagining eating a delicious holiday bird, most of us taste ingredients like parsley, celery, onion, lemon pepper, salt, sage and thyme. Almost no one is dreaming of eating a turkey where the main ingredient is, let’s say… Flamin’ Hot Cheetos powder (unfortunately this is a real thing). Ew! Much in the same way, nobody wants to be a part of a discount program that has poor customer service, novelty discounts that people won’t use, low-value deals, online-only offers, discounts that are nonredeemable, and no mobile coupon options.
So for all you membership organizations out there, make sure the white label discount program you’re offering members is one you would actually want to use yourself – and not just every once in a while, but frequently.
And for those companies and organizations looking to make a switch or offer a discount/loyalty program for the first time, it’s important to be aware of the essential “ingredients” to look for that make a discount program effective.
After all, your members/customers/employees don’t just want a discount program for the sake of having one. It’s only valuable to them if they can utilize and incorporate it into their everyday lives, saving money often on the things they buy all the time.