Posted by Ashley Autry on Nov 17, 2020 7:00:00 AM

Just like a juicy Thanksgiving turkey, the best discount programs are made with carefully chosen ingredients that come together to create a recipe for success. When we think about eating a delicious holiday bird, most of us imagine ingredients like parsley, celery, onion, lemon pepper, salt, sage and thyme.  Almost no ...

Posted by Kendra Lusty on Sep 22, 2020 7:49:01 AM

We’re taught pretty young that the shortest route from point A to point B is a straight line. In many cases, this means a straight line is also the fastest and easiest path. For example, if I need to get on the roof of my house, I can get there faster climbing a ladder than, say, a series of switchbacks. If we look at ...

Posted by Kendra Lusty on Sep 3, 2020 7:42:50 AM

In our last article, Communicating the Value of Membership: 6 Best Practices for Effective Communication, we discussed how your relationship with your members can only be as strong as your ability to communicate. After all, your outreach program is the best way for you to showcase all the many benefits of membership. I...

Posted by Kendra Lusty on Aug 25, 2020 9:32:47 AM

You work so hard to ensure your membership provides value to your members. But it won’t do you any good if your members don’t know about it. The last thing you want is for your communication be the weak link that prevents your relationships from being as strong as they can be. Unfortunately, talking to members can some...

Posted by Michelle White on Aug 4, 2020 8:45:00 AM

Summer vacations certainly didn’t pan out this year like we all envisioned. Most Spring Break travel was re-routed to the back yard as the entire country canceled their travel plans and hunkered down to control the spread of the dangerous coronavirus. And not even the happiest place on earth was immune. Disneyland® Res...

Posted by Kendra Lusty on Jul 16, 2020 8:58:15 AM

Much has been studied about the customer journey. The world’s largest brands and corporations have all contributed to the pool of knowledge. They’ve studied from every angle what it takes to convince a person to purchase their product/service/doodad/you name it. Unfortunately there are not quite so many resources out t...