Posted by Kendra Lusty on Jul 16, 2020 8:58:15 AM

Much has been studied about the customer journey. The world’s largest brands and corporations have all contributed to the pool of knowledge. They’ve studied from every angle what it takes to convince a person to purchase their product/service/doodad/you name it. Unfortunately there are not quite so many resources out t...

Posted by Kendra Lusty on Jun 24, 2020 9:00:00 AM

In March, I set up a Zoom meeting with my family for the first time in my life. Between loud kids of all ages, varied internet speeds, my screen mysteriously turning me green, and my dear, sweet grandma’s hearing aid issues... It was 5% awesome and 95% chaotic nonsense. So, only a little higher percentage chaotic nonse...

Posted by Kendra Lusty on Jun 3, 2020 7:05:00 AM

You may have noticed our blog has been quiet for a few weeks as we focused elsewhere during the recent outbreak of COVID-19. Or, if you haven’t noticed because more urgent concerns fill your attention, we understand. We hope you and yours are safe, healthy and ready to help each other recover. It’s nice to be back expl...

Posted by Kendra Lusty on Feb 20, 2020 11:07:17 AM

Typically, organizations partner with a discount program provider, but what about creating one yourself? This article discusses critical factors to help you decide if a do-it-yourself discount program is right for you. About a 4 minute read. I don’t know about you, but when I see something cool someone created online, ...

Posted by Brandon Carter on Jan 29, 2020 4:15:00 PM

 Getting free stuff is great, but… There’s always a little skepticism that comes with a “free” price tag. What’s wrong with it? Does the quality level match the price? How good can it really be if it’s free? You get the idea – generally, the lower the price the less you expect from the product or service. So, maybe som...

Posted by Kendra Lusty on Jan 16, 2020 8:13:10 AM

Last week, we outlined the process for calculating an actionable number to describe each member’s level of engagement in the article, Gauging Member Engagement: How to Collect Actionable Data. In part 2 of the series below, we describe how to take this new metric and customize a member marketing plan. Ideally, you’ve f...