When thinking of launching a B2B loyalty program, I’m sure you’ve asked the question, "What do we actually get out of it?" It's a good question. And in 2026, it has a much clearer answer than it did five or ten years ago. B2B loyalty programs used to be "nice if we can afford it.” Now, they’re...
If your revenue doubled tomorrow, would your business actually be healthier, or would you just be spending more in order to grow? This question really matters,...
Acquiring customers costs a lot of money. Depending on the sector, customer acquisition costs (CAC) both in B2B and B2C sales are up around 60% compared to...
As a small business owner, competing for customer attention can feel like facing off against Goliath. The big brands have the budgets, the in-house tech teams,...
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I'll admit it: I'm a sucker for a good loyalty program. Just last week, I grabbed $1 chips and queso at Cafe Rio through their app—a deal I wouldn't have known...
ast month, we released the article Superior Customer Service: Your Loyalty Program's Secret Weapon. In it, we discussed the importance of customer service to...
Janaan Weaver
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