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loyalty blog

Somewhere in your program right now is a branded travel mug priced at 4,000 points. It has been there since launch. Nobody has redeemed it since launch.

Every brand puts loyalty program sign-ups in the board deck. Almost nobody puts redemption rate on the same slide.

Here is an uncomfortable number. McKinsey has found that roughly two-thirds of established loyalty programs fail to deliver value.

Many businesses spend their entire budget chasing new leads while ignoring the people who already support them. Shifting your focus toward long-term growth...

A member emails your office asking whether the organization offers any travel discounts. You forward it to two colleagues. Nobody knows.

Many ecommerce brands spend their time chasing the wrong thing. They're watching their traffic climb, celebrating spikes in new customers, and treating revenue...

The CFO didn't ask it aggressively. He just asked: "Is this program making us money?" The loyalty director had enrollment numbers. Redemption totals. Open...

Winning new B2B customers is becoming more and more expensive every year, and that’s something most companies are experiencing right now. In fact, studies show...

I've seen this movie before. An organization decides they want to launch a B2B (business to business) reward program, kicks off an RFP (request for proposal),...

At some point in most membership organizations' history, someone in a planning meeting used "loyalty program" and "member reward program" interchangeably, the...

Customers love rewards. Rewards are motivating. Earning them is fun. Using them is even more fun. How do businesses feel about rewards? Rewards are more likely...

The biggest lever for growth isn’t always about driving more traffic to an online store. It’s not even about convincing potential customers to buy. Even more...