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Scratch. Bills. Buckaroos. Smackers. Dough. Green.

No matter what you call it, there’s just something about cold hard cash.

People have more appreciation for items they purchased with cash rather than credit, according to psychologists. Hollywood loves to show suitcases full of benjamins or handfuls of dollars raining down in slow motion. And what school kid doesn’t dream of catching a leprechaun and claiming its pot of gold?

The allure of cash is strong.

And the same holds true in the world of member benefits and customer rewards. There’s just something about cash back rewards that brings customers back again and again.

Posted by Ashley Autry on Nov 20, 2012 4:42:00 AM

Access Development and Zions Bank are proud to announce the release of the Zions Cash Rewards mobile app, a portable savings resource for Zions Bank Visa credit and debit cardholders. Consumers will find both local and national deals in categories like dining, shopping, hotel, golf, automotive, and more.

The app offers two different types of merchant discounts: “show your phone” coupons and card-linked offers. “Show your phone” mobile coupons are redeemed by presenting your mobile phone at the point of sale, and cash back rewards are earned by making a qualifying transaction with a Zions Bank Visa card at a participating merchant. The cash back reward is then automatically deposited back into the user’s account.

With the help of this app, consumers can easily and conveniently access savings of up to 50% to merchants they shop at every day. These merchants can be found by category, GPS location, maps, recent searches, or a user-designated favorites list.

This new Zions Cash Rewards mobile app comes at a time of huge growth for the mobile coupon industry and is, as a result, of great value. Over 53% of consumers who own a smartphone or tablet plan to use those devices in their holiday shopping.

Just as intriguing is this statistic that Javelin Strategies & Research unearthed: mobile coupons were listed by consumers as the benefit most likely to sway them to use a smartphone-based payment system. Mobile wallet developers may want to take notice.

We want to give a big thank you to Juniper Research and Javelin Strategy & Research for allowing us to use their statistics in our press release.

The full text of the release is below. Contact us today or leave a comment if you'd like more information about the Zions Cash Rewards mobile app.