the
access
loyalty blog

A professional association wants to scale member renewals by giving people a reason to think about their membership more than once a year, at renewal time.

I just did the whole phone-clean-off thing again. I deleted 7 or so apps that I haven’t used in months. I realized most of them I only downloaded to get a...

We're all creatures of habit, are we not?

Sometimes, I drive to a new store an hour away because I need a specific item. Sometimes I download an app to order one thing. Sometimes I'll join a loyalty...

I buy Oreos a lot: for the treat cabinet, for parties, for gifts. No one complains about Oreos. But as prices for everything keep rising, I’ve been trying out...

As a small business owner, competing for customer attention can feel like facing off against Goliath. The big brands have the budgets, the in-house tech teams,...

ast month, we released the article Superior Customer Service: Your Loyalty Program's Secret Weapon. In it, we discussed the importance of customer service to...

Confession time. Whenever I have to call customer service, I always cringe, waiting for that dreaded phone tree before I ever get to talk to a person. Even...

In today’s world, many businesses are seeing increasing diversity among their members. Are your membership benefits keeping up? Access Development has expanded...

One day, I spotted someone familiar in the grocery store, but I couldn’t remember her name or where I knew her from. So, instead of saying “hi,” I ducked down...

People willingly hand their money over to corporations all the time. They’re happy to do so when they get something of value in exchange: product, service,...

Remember "revenge travel"? (Cue the snickers and eye rolls.) Talk to anyone in the travel industry, and they’ll tell you that post-pandemic travel frenzies are...