Posted by Kendra Lusty on Jun 14, 2021 10:26:03 AM

Mobile phones have become so engrained in our day to day, it’s sometimes hard for me to remember life without them. When people seek to interact with their favorite brands, they increasingly prefer to do so through their mobile devices.

The Access My Deals app debuted in March of 2011 with deals at 100,000 businesses nationwide. It was the first white label mobile coupon platform of its kind, back when people still were warming up to the idea of mobile couponing.

In 2016, the app got its first major overhaul with hundreds (yes, hundreds) of improvements to make the app more rewarding than ever. To help users enjoy the 500,000 deals available at the time, we added a navigation bar, yelp integration, filtering, a homepage with suggest offers and many more features to help members save more AND more often.

And now, just over a decade since its inception, Access is releasing the most comprehensive update yet. Every single change is aimed to make the user experience seamless, simple and MORE personalized, breaking down the common barriers that threaten to prevent members from saving every available dollar they can.

Previous versions of the My Deals mobile app have been well loved and well used. In fact, for the past three years, 77% of our total visitor sessions have been through mobile devices.

And there’s even better news for businesses and organizations that offer the My Deals mobile app to their members, customers, employees and more. During user testing, the latest app update performed better in several key metrics that matter most in terms of engagement. Test groups showed a 20% higher conversion rate of registrations and five times more redeems.

Posted by Kendra Lusty on May 26, 2021 10:00:00 AM

In case you haven’t heard, Disneyland in Anaheim, California is now selling tickets in anticipation of welcoming out-of-state guests on June 15. Oo-de-lally! And for travelers wishing to stay near the park, the Disneyland Hotel plans to open July 2 with reduced capacity. 

This comes only 6 weeks after Disneyland broke its unprecedented year-long closure by opening to California residents on April 30, 2021.

For now, Disneyland operates at reduced capacity with restriction on indoor attractions, indoor dining and events that would make social distancing difficult.

It may be a while yet before the doors are open wide, but you can be sure that people everywhere are eagerly anticipating and planning for the day they can return to their favorite Disney parks.

Who else but Disney can inspire this kind of love? Parents save for years to share with their kids the attractions they loved most when they were young. Couples choose Disney for honeymoons, teens for senior trips, kids for birthdays, and people everywhere to celebrate milestones of all kinds. And one Texas man recently ran, not “coast to coast” but “from Disneyland to Walt Disney World” in the name of diabetes awareness.

Posted by Kendra Lusty on May 25, 2021 10:00:00 AM

Confession time. Whenever I have to call customer service, I always cringe, waiting for that dreaded phone tree before I ever get to talk to a person.

I think my record is 18 selections before I got frustrated and pounded 0, which wasn’t listed but thankfully sent me to the operator anyway.

I prefer to use a company’s website to find hours of operation, pay bills, and all the other automated tasks you usually find in a phone tree.

So unless one of your options is “If you would like to hear a duck quack” then I’m probably not going to find my answer automated in your system. No, if I’m resorting to dialing a number, I want to talk to a person, dang it.

Rant over.

Posted by Kendra Lusty on May 4, 2021 10:00:00 AM

It’s hard to believe that so many companies still devote most of their resources to new business. Don’t get us wrong, a new customer is always a worthy pursuit.

But this laser focus on the present often comes at the expense of the future.

US companies spend $50 billion yearly on loyalty programs

Meanwhile, businesses sink hundreds of billions of dollars into advertising annually. In 2019 alone, $240 billion dollars were spent in the US. And while 2020 was (understandably) atypical, economic recovery in 2021 is expected to bring growth back to customer spend AND business advertising spend.

We get it. New business makes the CEO and shareholders happy. It earns parties in the breakroom and high fives in the boardroom.

Customer retention may not have the same sexy reputation, but it's definitely more profitable. Even better, profits are just one of the positive aspects of retention and loyalty.

Let's go over the top ten benefits of retention, shall we?New Call-to-action

Posted by Kendra Lusty on Mar 17, 2021 8:00:00 AM

Scratch. Bills. Buckaroos. Smackers. Dough. Green.

No matter what you call it, there’s just something about cold hard cash.

People have more appreciation for items they purchased with cash rather than credit, according to psychologists. Hollywood loves to show suitcases full of benjamins or handfuls of dollars raining down in slow motion. And what school kid doesn’t dream of catching a leprechaun and claiming its pot of gold?

The allure of cash is strong.

And the same holds true in the world of member benefits and customer rewards. There’s just something about cash back rewards that brings customers back again and again.

Posted by Kendra Lusty on Mar 4, 2021 12:16:45 PM

Did you see the recent statistics predicting a huge resurgence in travel this year? They’re pretty surprising, and yet not surprising at all.

Recent studies are showing that 80% of U.S. consumers planned to take at least one overnight domestic leisure trip in 2021, with just over one-third of respondents planning at least three domestic trips this year.

Hardly surprising, indeed – given that 72% of Americans didn’t take a summer vacation because of COVID-19 concerns. For a third of Americans, that included putting off a milestone trip such as an anniversary or graduation celebration.

At Access Development, our data is telling the same story. In the past month, we’ve had record setting hotel and travel bookings, many for the second half of the year. It’s clear people are planning ahead in anticipation of the lessening of restrictions that will come as more and more people are vaccinated against COVID-19.