<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=238977&amp;fmt=gif">

Posted by Kendra Lusty on Mar 17, 2021 8:00:00 AM

Scratch. Bills. Buckaroos. Smackers. Dough. Green.

No matter what you call it, there’s just something about cold hard cash.

People have more appreciation for items they purchased with cash rather than credit, according to psychologists. Hollywood loves to show suitcases full of benjamins or handfuls of dollars raining down in slow motion. And what school kid doesn’t dream of catching a leprechaun and claiming its pot of gold?

The allure of cash is strong.

And the same holds true in the world of member benefits and customer rewards. There’s just something about cash back rewards that brings customers back again and again.

Posted by Kendra Lusty on Mar 4, 2021 12:16:45 PM

Did you see the recent statistics predicting a huge resurgence in travel this year? They’re pretty surprising, and yet not surprising at all.

Recent studies are showing that 80% of U.S. consumers planned to take at least one overnight domestic leisure trip in 2021, with just over one-third of respondents planning at least three domestic trips this year.

Hardly surprising, indeed – given that 72% of Americans didn’t take a summer vacation because of COVID-19 concerns. For a third of Americans, that included putting off a milestone trip such as an anniversary or graduation celebration.

At Access Development, our data is telling the same story. In the past month, we’ve had record setting hotel and travel bookings, many for the second half of the year. It’s clear people are planning ahead in anticipation of the lessening of restrictions that will come as more and more people are vaccinated against COVID-19.

Posted by Kendra Lusty on Feb 10, 2021 8:00:00 AM

Love at first sight can happen.

Just ask Hollywood.

Or if you want scientific proof, this study shows it takes about 1/5 of a second for the brain to make all the numerous judgments it takes to fall in love.

And for even more evidence, ask my husband. He loves to remind me just how quickly he fell in love with me, especially on a certain holiday in February... or when he's in trouble.

But it’s definitely rare. Not just for love between two individuals, but also between individuals and the businesses they frequent.

Posted by Kendra Lusty on Jan 19, 2021 9:28:36 AM

It’s a new year, a new opportunity to set goals and succeed in any aspect of life one chooses to focus on.

The intention of a New Year’s resolution is to establish life-long changes that will improve the person’s life in some way. Whether you like to set official New Year’s resolutions or not, goal-setting has proven an effective strategy for increasing productivity and focusing efforts in the right direction.

And the effects are even more pronounced when it comes to businesses and organizations.

Of course there are some resolutions notorious for being dropped after the first few weeks (“get in shape”, I’m looking at you.) So the last thing you want is to set organization goals that get lost in the shuffle, or worse, send you down the wrong path.

Posted by Kendra Lusty on Dec 15, 2020 9:54:33 AM

As 2020 draws to a close, the air is filled with comments like: “There’s no place like home for the holidays… too bad we can’t go.” and “Happy New Year… we hope.” and of course, “Is this dumpster fire of a year over yet?”

Indeed it has been a difficult year for many. Some said goodbye to loved ones too early. Some struggled with unemployment and financial strain. Others fought to keep doors open on restaurants, shops and other businesses big and small.

However you are weathering the storm, I’m sure we can all agree 2020 is destined to become synonymous with major change.

At Access, we started the year with big plans for expanded travel and lifestyle benefits, app updates and other member wants on our ultimate wishlist. But 2020 changed a lot of priorities for so many members, which in turn changed priorities for the member organizations, employers and merchants that make up our client base. As a result, Access had to refocus as well.

The holidays are a time for celebration. And all things considered, we at Access have a lot to celebrate.

Posted by Kendra Lusty on Dec 2, 2020 8:59:01 AM

Open enrollment season is also known as hug-a-harried-HR-professional season. Okay, I just made that up, but the fact remains that open enrollment is a busy and stressful time of year for those in Human Resources.

That’s because the stakes are high. More and more businesses are realizing they need to nail their employee benefits package in order to keep the best and brightest working for them for years to come. Every business and organization—from the smallest mom and pop restaurant to multi-million member associations—relies on happy and engaged employees to accomplish their goals.

Want to better serve your customer base? Want to help your members be more engaged? Studies show that the best place to start is with employees. According to a Cornell University study, companies on the Fortune Magazine Best Companies to Work For list boast higher customer satisfaction scores.