<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=238977&amp;fmt=gif">

Posted by Kendra Lusty on Sep 3, 2020 7:42:50 AM

In our last article, Communicating the Value of Membership: 6 Best Practices for Effective Communication, we discussed how your relationship with your members can only be as strong as your ability to communicate. After all, your outreach program is the best way for you to showcase all the many benefits of membership.

If your communication efforts don’t have a clear message, or if they aren’t being seen in the first place, then it’s your relationship with members that will suffer the most.

Consider these statistics which show what people expect from communication with the businesses they frequent:

Posted by Kendra Lusty on Aug 25, 2020 9:32:47 AM

You work so hard to ensure your membership provides value to your members. But it won’t do you any good if your members don’t know about it. The last thing you want is for your communication be the weak link that prevents your relationships from being as strong as they can be.

Unfortunately, talking to members can sometimes feel like a one-sided conversation.

Whether you're sending emails, leaving phone messages, posting on social media or pinning flyers to message boards, you don't always get to see the response. Yet, the hope is everyone reads carefully and reacts enthusiastically. 

Posted by Kendra Lusty on Jul 16, 2020 8:58:15 AM

Much has been studied about the customer journey. The world’s largest brands and corporations have all contributed to the pool of knowledge. They’ve studied from every angle what it takes to convince a person to purchase their product/service/doodad/you name it.

Unfortunately there are not quite so many resources out there for organizations for help in understanding the member journey.

At Access, we’ve been studying and pondering this for years, gathering membership statistics and analyzing different moments of the journey to the tune of hundreds of articles over the last decade or two.

Posted by Kendra Lusty on Jun 24, 2020 9:00:00 AM

In March, I set up a Zoom meeting with my family for the first time in my life.

Between loud kids of all ages, varied internet speeds, my screen mysteriously turning me green, and my dear, sweet grandma’s hearing aid issues...

It was 5% awesome and 95% chaotic nonsense.

So, only a little higher percentage chaotic nonsense than a typical family gathering.

I kid, I kid. Connecting with my family is always revitalizing. Over the years, we’ve had many reasons why we couldn’t physically meet. Siblings found jobs out of state, illnesses cancelled plans, etc. And of course, recently everyone was encouraged to forego proximity to loved ones for an extended amount of time.

Posted by Kendra Lusty on Jun 3, 2020 7:05:00 AM

You may have noticed our blog has been quiet for a few weeks as we focused elsewhere during the recent outbreak of COVID-19. Or, if you haven’t noticed because more urgent concerns fill your attention, we understand. We hope you and yours are safe, healthy and ready to help each other recover.

It’s nice to be back exploring loyalty and member engagement on this blog again. For today, we wanted to share our personal journey in navigating the effects of the worldwide pandemic.

When Access Development’s hometown of Salt Lake City received the official stay at home order in March we, like many others, got an unexpected crash course in working remotely. And our immediate concern was providing seamless service to the clients who trust us, most of whom were similarly scrambling to adjust.

Posted by Kendra Lusty on Feb 20, 2020 11:07:17 AM

Typically, organizations partner with a discount program provider, but what about creating one yourself? This article discusses critical factors to help you decide if a do-it-yourself discount program is right for you. About a 4 minute read.

I don’t know about you, but when I see something cool someone created online, my first thought is “I could make that.”

A few times, I’ve succeeded in making my own version and even enjoyed the challenge of creating with my own hands. Some of my favorite things I own are things I’ve made.

More often though, I’ve found the effort not worth my while.