Cookies from The Chocolate, a dessert cafe in Utah.
Running a business is tough. If it’s a brick-and-mortar, consumer-facing business, then it’s doubly tough. You have staff to manage and train, facilities to maintain, codes to abide by, books to keep, bills to pay and oh, somewhere in there you need to have a great product or service.
On top of all those things, you need to actually bring people in the doors to pay for it all.
Knowing this, merchant funded rewards and coupon marketers across the country have focused their attention on merchants. They understand that many businesses are desperate to do whatever is necessary to bring in traffic and keep the doors open for another week. They prey on these restaurants, retailers, health spas and service shops for deals, promising to bring in traffic in exchange for a cut of the revenue.
Some are legit, many aren’t. With so many other duties to handle, most business owners can’t take the time to vet every opportunity. It’s a recipe for disaster in many instances.