Posted by Brandon Carter on Dec 6, 2016 9:15:00 AM

Consumers carry big sticks these days. Just ask anyone who's ever been tasked with online brand management. Nothing can bring a large corporate empire to its knees faster than an angry Tweeter with a couple thousand followers. That consumer power is never more on display that this time of year. Most people are spending...

Posted by Brandon Carter on Feb 18, 2015 10:34:00 AM

Hi, my name is Brandon and I’m addicted to loyalty programs. That thought occurred to me this weekend as I was trying to set up (another) mobile wallet. One of the options this particular solution offers is “loyalty programs,” or the ability to add all (or most) of my various loyalty cards in virtual form. Between nati...

Posted by Brandon Carter on Jun 24, 2014 2:27:00 AM

There's a scene in the new HBO comedy series Silicon Valley where a number of startups are trying to explain their approaches to Social, Local, and Mobile using a thousand variations on the popular "SoLoMo" mashup word. "LoMoSo," "MoLoSo," "SoMoLo," and "LoSoMo" were a few of those mentioned as these (fictional) compan...