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Posted by Gary Toyn on Aug 21, 2019 9:27:00 AM

For decades, the conventional wisdom has touted this stat: 80% of consumer spending occurs within 20 miles of home.

We've cited that stat before, as have countless other respected sources like ForbesEbay, and MediaPost. All of which have quoted this statistic without attribution.

The problem is, the stat is a myth. It doesn't exist, as this writer documented.  

Typically, they point to an official source identified simply as “US Census data,” but no link to a study or web page is given.

It really sounds good and seems to make sense.

But then again, what about the "retail-apocalypse?" What about the growth of online spending?

Posted by Kendra Lusty on Jul 18, 2019 10:07:28 AM

I live in a small town and our only shoe store, Payless Shoes, recently went out of business. And while their liquidation sales were awesome – $2 per pair boys dress shoes? I bought one in every size! – now what?

Between my elementary-aged kids’ ever changing shoe sizes, and my inability to be comfortable in anything more confining than a flip flop, I never buy shoes online.

In case you missed it, Payless Shoes recently closed every store and its ecommerce operations in US and Canada “as a result of a challenging retail climate.”

If you believe the news, you’d probably say Payless is just the next chain in a long line of mega-retailers to fall victim to the dreaded retail apocalypse.

Posted by Dave Bona on Jan 28, 2015 8:30:00 AM

So you’re finally going to do it.

You, business owner, are prepared to run a coupon. It’s surely going to bring in lots of new customers and give your business the jumpstart it needs.

Posted by Brandon Carter on Aug 20, 2010 8:10:50 AM

If you've paid any attention at all to the marketing space lately, you know that mobile efforts are starting to mature. Companies are now seriously investing in ways to get in front of their customers on their smartphones.