Posted by Gary Toyn on Aug 2, 2022 7:22:43 AM

Inflation and other pressures have forced consumers to cut back on expenditures like membership dues. Executives of membership-based groups must expand their value proposition or risk having members lapse for good. To learn what not to do, we’ve listed 10+ tongue-in-cheek ways to sabotage your membership growth and eng...

Posted by Gary Toyn on Jul 5, 2022 6:00:00 AM

Member discount programs can be an effective benefit, especially in times of high inflation when members are looking for ways to stretch their paychecks. Because of the popularity of discounts, many free discount programs have popped up, hoping to take advantage of the trend.  We list 10 secrets free discount programs ...

Posted by Gary Toyn on May 31, 2022 7:00:00 AM

      More and more large consumer businesses are purposefully devising a difficult and tiresome customer service experience to frustrate customers and generate revenue. Many customers simply give up on getting a legitimate refund, replacement, or repair because it's too difficult to get the company to cooperate.  Alth...

Posted by Kendra Lusty on Nov 17, 2021 9:09:11 AM

If you’re interested in adding some membership perks to liven up your benefits package, then congratulations! Many businesses have used perks to deepen their connection with members, increasing engagement and, therefore, customer retention. For a refresher course on the power of offering membership perks, check out the...

Posted by Kendra Lusty on Oct 6, 2021 9:14:29 AM

Thank goodness for the excellent folks working in the front lines of customer service. You take angry calls and solve problems until the customer is satisfied. You smile at panicked travelers and calm their worries. You talk confused customers through all their questions. You are the glue that binds a customer to their...

Posted by Kendra Lusty on Sep 15, 2021 3:15:16 PM

So you want to add some membership perks to your benefits package. We get it. After all, membership organizations everywhere are discovering how powerful perks are as a recruitment and retention tool. In a previous article about membership perks, we defined membership perks as: extra value added to a membership in the ...