Posted by Kendra Lusty on May 4, 2021 10:00:00 AM

It’s hard to believe that so many companies still devote most of their resources to new business. Don’t get us wrong, a new customer is always a worthy pursuit.

But this laser focus on the present often comes at the expense of the future.

US companies spend $50 billion yearly on loyalty programs

Meanwhile, businesses sink hundreds of billions of dollars into advertising annually. In 2019 alone, $240 billion dollars were spent in the US. And while 2020 was (understandably) atypical, economic recovery in 2021 is expected to bring growth back to customer spend AND business advertising spend.

We get it. New business makes the CEO and shareholders happy. It earns parties in the breakroom and high fives in the boardroom.

Customer retention may not have the same sexy reputation, but it's definitely more profitable. Even better, profits are just one of the positive aspects of retention and loyalty.

Let's go over the top ten benefits of retention, shall we?New Call-to-action

Posted by Kendra Lusty on Mar 17, 2021 8:00:00 AM

Scratch. Bills. Buckaroos. Smackers. Dough. Green.

No matter what you call it, there’s just something about cold hard cash.

People have more appreciation for items they purchased with cash rather than credit, according to psychologists. Hollywood loves to show suitcases full of benjamins or handfuls of dollars raining down in slow motion. And what school kid doesn’t dream of catching a leprechaun and claiming its pot of gold?

The allure of cash is strong.

And the same holds true in the world of member benefits and customer rewards. There’s just something about cash back rewards that brings customers back again and again.

Posted by Kendra Lusty on Feb 10, 2021 8:00:00 AM

Love at first sight can happen.

Just ask Hollywood.

Or if you want scientific proof, this study shows it takes about 1/5 of a second for the brain to make all the numerous judgments it takes to fall in love.

And for even more evidence, ask my husband. He loves to remind me just how quickly he fell in love with me, especially on a certain holiday in February... or when he's in trouble.

But it’s definitely rare. Not just for love between two individuals, but also between individuals and the businesses they frequent.

Posted by Brandon Carter on Feb 20, 2020 9:44:00 AM

 

We spend a lot of time talking about customer loyalty here. It’s part of this blog’s title, after all. We’re very interested in the mechanics that lead a customer to enter into a relationship, of sorts, with a brand.

And like any great relationship, that affection can’t just be a one-way street. It’s pretty safe to say that no brand has ever suffered from showing some love back to their customers.

The great thing about customer appreciation is it takes many forms. It’s giving away expensive items, but it’s also having a staff that remembers first names and frequent purchases. The bottom line is there are many ways a brand can make customers feel like it cares about them.

Here are 40 simple and inexpensive ways any brand can express appreciation for its customers:

Posted by Kendra Lusty on Nov 21, 2019 9:45:00 AM

I’ll never forget how tiny my daughter was when she learned to say “thank you.” If you gave her a marshmallow, you were guaranteed an enthusiastic “thank you.” So people kept giving her marshmallow after marshmallow after marshmallow…

After marshmallow…

I’m convinced that’s why she learned to say it often.

Aaaaaand why so many social gatherings ended with her vomiting clouds.

Posted by Ashley Autry on Aug 1, 2019 10:49:21 AM

With summer winding down, back-to-school season is in full swing. Many parents have started the annual, costly ritual of shopping for another school year.