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Why the Recurring Revenue Model Changes Everything Let's be honest about the way most businesses think about sales.

The CFO didn't ask it aggressively. He just asked: "Is this program making us money?" The loyalty director had enrollment numbers. Redemption totals. Open...

Associations are under more pressure than ever to prove their value. Not just once a year at renewal time, but constantly, in ways members can actually feel....

Winning new B2B customers is becoming more and more expensive every year, and that’s something most companies are experiencing right now. In fact, studies show...

I've seen this movie before. An organization decides they want to launch a B2B (business to business) reward program, kicks off an RFP (request for proposal),...

At some point in most membership organizations' history, someone in a planning meeting used "loyalty program" and "member reward program" interchangeably, the...

Customers love rewards. Rewards are motivating. Earning them is fun. Using them is even more fun. How do businesses feel about rewards? Rewards are more likely...

Most businesses that run a customer rewards program can tell you how many people signed up. Far fewer can tell you whether the program is actually increasing...

The biggest lever for growth isn’t always about driving more traffic to an online store. It’s not even about convincing potential customers to buy. Even more...

Sometimes, old news is good news. That’s the case with returning customers because acquiring a new customer can cost 5-7x as much as retaining an old one.1...

Here's the loyalty program problem nobody talks about enough: sign-ups are not the same as loyalty. A customer who creates an account and earns points on a...

There are two ways to grow an ecommerce brand. One is the grind: spend a ton on ads, hope people come back, and keep repeating the cycle. The other? Build a...