Posted by Kendra Lusty on Mar 17, 2021 8:00:00 AM

Scratch. Bills. Buckaroos. Smackers. Dough. Green. No matter what you call it, there’s just something about cold hard cash. People have more appreciation for items they purchased with cash rather than credit, according to psychologists. Hollywood loves to show suitcases full of benjamins or handfuls of dollars raining ...

Posted by Kendra Lusty on Feb 10, 2021 8:00:00 AM

Love at first sight can happen. Just ask Hollywood. Or if you want scientific proof, this study shows it takes about 1/5 of a second for the brain to make all the numerous judgments it takes to fall in love. And for even more evidence, ask my husband. He loves to remind me just how quickly he fell in love with me, espe...

Posted by Brandon Carter on Feb 20, 2020 9:44:00 AM

  We spend a lot of time talking about customer loyalty here. It’s part of this blog’s title, after all. We’re very interested in the mechanics that lead a customer to enter into a relationship, of sorts, with a brand. And like any great relationship, that affection can’t just be a one-way street. It’s pretty safe to s...

Posted by Kendra Lusty on Nov 21, 2019 9:45:00 AM

I’ll never forget how tiny my daughter was when she learned to say “thank you.” If you gave her a marshmallow, you were guaranteed an enthusiastic “thank you.” So people kept giving her marshmallow after marshmallow after marshmallow… After marshmallow… I’m convinced that’s why she learned to say it often. Aaaaaand why...

Posted by Ashley Autry on Aug 1, 2019 10:49:21 AM

With summer winding down, back-to-school season is in full swing. Many parents have started the annual, costly ritual of shopping for another school year.

Posted by Kendra Lusty on May 16, 2019 8:00:00 AM

You’ve probably heard it called customer success – after all, that’s what it’s known by in most of the business world. Here at Access, we call it client success and we have an entire department dedicated to it. Or you could call it member success. While not a buzz word, this would be just as relevant a term. What am I ...