If you’re reading this, you’re probably pretty savvy to marketing. You probably recognize that a lot of companies are trying to get your attention.
We’re seeing thousands of marketing messages every day. Even when we don’t think we’re seeing them, our brains are seeing them.
In the ongoing battle for consumer loyalty, customer engagement is the best weapon we have. At least at the beginning of the relationship, customer engagement is largely about impressions. Combine those impressions with a positive experience and you have engagement. When the customer initiates that engagement, that’s when it begins to merge into loyalty.
But at the core of it are impressions, or simple repetition.