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Posted by Brandon Carter on May 12, 2014 12:52:00 AM

If you’re reading this, you’re probably pretty savvy to marketing. You probably recognize that a lot of companies are trying to get your attention.

We’re seeing thousands of marketing messages every day. Even when we don’t think we’re seeing them, our brains are seeing them.

In the ongoing battle for consumer loyalty, customer engagement is the best weapon we have. At least at the beginning of the relationship, customer engagement is largely about impressions. Combine those impressions with a positive experience and you have engagement. When the customer initiates that engagement, that’s when it begins to merge into loyalty.

But at the core of it are impressions, or simple repetition.

Posted by Brandon Carter on Mar 16, 2011 2:22:47 AM

We’ve been whispering about it for months, but now we can finally share the news with the world: Access has built the nation’s largest collection of “show your phone” discounts. A year ago Access set out to create the biggest, baddest mobile deal network in existence, and we think we’ve done that.

Posted by Brandon Carter on Aug 20, 2010 8:10:50 AM

If you've paid any attention at all to the marketing space lately, you know that mobile efforts are starting to mature. Companies are now seriously investing in ways to get in front of their customers on their smartphones.