Posted by Kendra Lusty on May 26, 2021 10:00:00 AM

In case you haven’t heard, Disneyland in Anaheim, California is now selling tickets in anticipation of welcoming out-of-state guests on June 15. Oo-de-lally! And for travelers wishing to stay near the park, the Disneyland Hotel plans to open July 2 with reduced capacity.  This comes only 6 weeks after Disneyland broke ...

Posted by Kendra Lusty on May 4, 2021 10:00:00 AM

It’s hard to believe that so many companies still devote most of their resources to new business. Don’t get us wrong, a new customer is always a worthy pursuit. But this laser focus on the present often comes at the expense of the future. US companies spend $50 billion yearly on loyalty programs.  Meanwhile, businesses...

Posted by Gary Toyn on Mar 30, 2021 8:00:00 AM

We’ve written previously about the underlying science behind why discounts are such a powerful member/customer engagement tool. Aside from the rush of endorphins that comes from getting a good deal, evolutionary science tells us that our brains are hard-wired to conserve our resources and avoid inefficiencies. That’s w...

Posted by Kendra Lusty on Mar 17, 2021 8:00:00 AM

Scratch. Bills. Buckaroos. Smackers. Dough. Green. No matter what you call it, there’s just something about cold hard cash. People have more appreciation for items they purchased with cash rather than credit, according to psychologists. Hollywood loves to show suitcases full of benjamins or handfuls of dollars raining ...

Posted by Kendra Lusty on Mar 4, 2021 12:16:45 PM

Did you see the recent statistics predicting a huge resurgence in travel this year? They’re pretty surprising, and yet not surprising at all. Recent studies are showing that 80% of U.S. consumers planned to take at least one overnight domestic leisure trip in 2021, with just over one-third of respondents planning at le...

Posted by Kendra Lusty on Jan 19, 2021 9:28:36 AM

It’s a new year, a new opportunity to set goals and succeed in any aspect of life one chooses to focus on. The intention of a New Year’s resolution is to establish life-long changes that will improve the person’s life in some way. Whether you like to set official New Year’s resolutions or not, goal-setting has proven a...