Posted by Kendra Lusty on May 26, 2021 10:00:00 AM

In case you haven’t heard, Disneyland in Anaheim, California is now selling tickets in anticipation of welcoming out-of-state guests on June 15. Oo-de-lally! And for travelers wishing to stay near the park, the Disneyland Hotel plans to open July 2 with reduced capacity. 

This comes only 6 weeks after Disneyland broke its unprecedented year-long closure by opening to California residents on April 30, 2021.

For now, Disneyland operates at reduced capacity with restriction on indoor attractions, indoor dining and events that would make social distancing difficult.

It may be a while yet before the doors are open wide, but you can be sure that people everywhere are eagerly anticipating and planning for the day they can return to their favorite Disney parks.

Who else but Disney can inspire this kind of love? Parents save for years to share with their kids the attractions they loved most when they were young. Couples choose Disney for honeymoons, teens for senior trips, kids for birthdays, and people everywhere to celebrate milestones of all kinds. And one Texas man recently ran, not “coast to coast” but “from Disneyland to Walt Disney World” in the name of diabetes awareness.

Posted by Kendra Lusty on May 4, 2021 10:00:00 AM

It’s hard to believe that so many companies still devote most of their resources to new business. Don’t get us wrong, a new customer is always a worthy pursuit.

But this laser focus on the present often comes at the expense of the future.

US companies spend $50 billion yearly on loyalty programs

Meanwhile, businesses sink hundreds of billions of dollars into advertising annually. In 2019 alone, $240 billion dollars were spent in the US. And while 2020 was (understandably) atypical, economic recovery in 2021 is expected to bring growth back to customer spend AND business advertising spend.

We get it. New business makes the CEO and shareholders happy. It earns parties in the breakroom and high fives in the boardroom.

Customer retention may not have the same sexy reputation, but it's definitely more profitable. Even better, profits are just one of the positive aspects of retention and loyalty.

Let's go over the top ten benefits of retention, shall we?New Call-to-action

Posted by Gary Toyn on Mar 30, 2021 8:00:00 AM

We’ve written previously about the underlying science behind why discounts are such a powerful member/customer engagement tool. Aside from the rush of endorphins that comes from getting a good deal, evolutionary science tells us that our brains are hard-wired to conserve our resources and avoid inefficiencies. That’s why saving money is a universal desire.

So it’s no coincidence that virtually every retailer, airline, supermarket and restaurant offers a discount or rewards program. Most membership organizations understand the potential impact of offering a discount program as part of their membership perks because of how such programs drive member retention (among other favorable behaviors.)

With the increasing popularity of using discounts as rewards and incentives, it’s not surprising that more and more discount programs have sprung up, trying to sell their white-label discount network (also called a private-label discount network) to member associations, trade organizations and other membership-based groups.

But not all discount networks work the same. And not all can drive member retention and boost acquisition rates.

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If your organization is considering a white-label discount program to help you connect, attract and engage your members, good for you. It’s a wise decision, as proven by the many organizations that have discovered growth through offering discount programs.

Once you’ve decided to offer a discount program, what criteria should you use to find the best one suited for your organization? As the competition for your attention intensifies, so too will the intensity of the competing voices who are trying to win your business.

As a result, be prepared to encounter some rather creative methods with how discount networks compare themselves to their competitors. Here are some of the tricks some companies use to trick you, and how they spin their message to get you to sign on the dotted line.

Posted by Kendra Lusty on Mar 17, 2021 8:00:00 AM

Scratch. Bills. Buckaroos. Smackers. Dough. Green.

No matter what you call it, there’s just something about cold hard cash.

People have more appreciation for items they purchased with cash rather than credit, according to psychologists. Hollywood loves to show suitcases full of benjamins or handfuls of dollars raining down in slow motion. And what school kid doesn’t dream of catching a leprechaun and claiming its pot of gold?

The allure of cash is strong.

And the same holds true in the world of member benefits and customer rewards. There’s just something about cash back rewards that brings customers back again and again.

Posted by Kendra Lusty on Mar 4, 2021 12:16:45 PM

Did you see the recent statistics predicting a huge resurgence in travel this year? They’re pretty surprising, and yet not surprising at all.

Recent studies are showing that 80% of U.S. consumers planned to take at least one overnight domestic leisure trip in 2021, with just over one-third of respondents planning at least three domestic trips this year.

Hardly surprising, indeed – given that 72% of Americans didn’t take a summer vacation because of COVID-19 concerns. For a third of Americans, that included putting off a milestone trip such as an anniversary or graduation celebration.

At Access Development, our data is telling the same story. In the past month, we’ve had record setting hotel and travel bookings, many for the second half of the year. It’s clear people are planning ahead in anticipation of the lessening of restrictions that will come as more and more people are vaccinated against COVID-19.

Posted by Kendra Lusty on Jan 19, 2021 9:28:36 AM

It’s a new year, a new opportunity to set goals and succeed in any aspect of life one chooses to focus on.

The intention of a New Year’s resolution is to establish life-long changes that will improve the person’s life in some way. Whether you like to set official New Year’s resolutions or not, goal-setting has proven an effective strategy for increasing productivity and focusing efforts in the right direction.

And the effects are even more pronounced when it comes to businesses and organizations.

Of course there are some resolutions notorious for being dropped after the first few weeks (“get in shape”, I’m looking at you.) So the last thing you want is to set organization goals that get lost in the shuffle, or worse, send you down the wrong path.