You work so hard to ensure your membership provides value to your members. But it won’t do you any good if your members don’t know about it. The last thing you want is for your communication be the weak link that prevents your relationships from being as strong as they can be.
Unfortunately, talking to members can sometimes feel like a one-sided conversation.
Whether you're sending emails, leaving phone messages, posting on social media or pinning flyers to message boards, you don't always get to see the response. Yet, the hope is everyone reads carefully and reacts enthusiastically.