Posted by Kendra Lusty on Sep 22, 2020 7:49:01 AM

We’re taught pretty young that the shortest route from point A to point B is a straight line. In many cases, this means a straight line is also the fastest and easiest path. For example, if I need to get on the roof of my house, I can get there faster climbing a ladder than, say, a series of switchbacks. If we look at ...

Posted by Kendra Lusty on Sep 3, 2020 7:42:50 AM

In our last article, Communicating the Value of Membership: 6 Best Practices for Effective Communication, we discussed how your relationship with your members can only be as strong as your ability to communicate. After all, your outreach program is the best way for you to showcase all the many benefits of membership. I...

Posted by Kendra Lusty on Aug 25, 2020 9:32:47 AM

You work so hard to ensure your membership provides value to your members. But it won’t do you any good if your members don’t know about it. The last thing you want is for your communication be the weak link that prevents your relationships from being as strong as they can be. Unfortunately, talking to members can some...