Access will be at ARDA World 2014, April 6-10. Come see us at Booth 215!
Like a lot of industries, timeshares and vacation resorts are keen on positioning their products in front of Gen X and Millennials. And like every other industry, they're finding these groups to be quite a bit different than the Boomers.
They’re online, they’re active in social media, addicted to their mobile phones, and they really know marketing. The slicker companies try to be, the quicker these folks will shy away (and possibly encourage their friends to run away too).
It doesn’t mean they can’t be sold. It just means the tactics have to change. In fact, if you do things right, they’ll come to you, and be totally open to your marketing.
It just has to be done on their terms. Try these five simple suggestions that can have a major impact on your organization and open the floodgates for success with a new generation: