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You might call me a Millennial. I was born right there on the border of what’s considered a Millennial and a Gen Xer. I can sympathize with both, including the quirks from both.

What does that mean? For one thing, it means I’ll smother mayo on my sandwich while saying “hey Siri, why do people say Millennials are killing mayo?”

But mostly, it means I can understand why “kids these days” behave so differently than the generations before. It’s no wonder they’re perceived as “killing” so many of the things that used to define what it meant to be an adult. They want totally different things, especially when it comes to the relationships they hold with the businesses they frequent. 

Posted by Brandon Carter on Mar 19, 2014 3:01:00 AM

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Like a lot of industries, timeshares and vacation resorts are keen on positioning their products in front of Gen X and Millennials. And like every other industry, they're finding these groups to be quite a bit different than the Boomers.

They’re online, they’re active in social media, addicted to their mobile phones, and they really know marketing. The slicker companies try to be, the quicker these folks will shy away (and possibly encourage their friends to run away too).

It doesn’t mean they can’t be sold. It just means the tactics have to change. In fact, if you do things right, they’ll come to you, and be totally open to your marketing.

It just has to be done on their terms. Try these five simple suggestions that can have a major impact on your organization and open the floodgates for success with a new generation: