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Posted by Michelle White on Aug 27, 2019 8:36:00 AM

Happy Labor Day!

Here on the Access Loyalty Blog we talk a lot about member engagement and how to earn it. We dive deep into the world of member loyalty and seek to master it from just about every angle – especially when it includes discount programs. (Those are our favorite.)

But today the occasion calls for something a little different. This Labor Day, we want to give a front-page salute to all the workers that show up day in and day out to contribute to the prosperity of our society.

So much of business today centers around attracting and satisfying end-users (a.k.a. members or customers). And when we aren’t focused on them, we’re usually working to keep our shareholders happy.

Rightfully so. Shareholder and customer engagement are both critical to corporate success. But what about employees? They’re the ones responsible for appeasing those customers and shareholders. Who takes care of those important people? It’s not sales or business development or the director of membership marketing.

Posted by Ashley Autry on Nov 15, 2018 8:00:00 AM

The 2018 holiday season is officially here, and you can bet your bottom dollar that consumers everywhere are preparing for it.

The question is: are you?

Whether you're in the business of customer loyalty, employee engagement, or member retention, the holidays represent a major opportunity to strengthen the relationships you value most.

Here at Access, we want to help you get ready. After all, 91% of consumers say they plan to "celebrate the season" this year, giving you a chance to fill a stocking with goodwill. Read on to learn more about how (and why) a little extra care and consideration can go a long way during the holidays.

Holiday Spending: Bigger Than Ever

With Thanksgiving and Christmas just around the corner, people are feeling pressure to stay on top of their holiday shopping. 18% of U.S. consumers started their yuletide spending as early as September, with another 21% beginning before November and 60% before Thanksgiving.

There's no intention of slowing down the festive spending this year as retail holiday sales in the U.S. are predicted to grow between 4.3% and 4.8% over 2017, with Americans projected to spend up to $720.89 billion this year. Last year, 58 of the 60 shopping days in November and December resulted in over $1 billion sales ALONE.

It's no secret people are spending larger-than-usual sums of money to get ready for the holidays. So what exactly are they spending their hard earned dollars on this time of year?

Consumers plan to spend a total of $1,007 on average for items like decorations, candy and gifts. When buying gifts for others, the most popular purchases are gift cards/certificates (54%), clothing (53%), toys/games (46%), books (43%) and food/liquor (39%). And many consumers, 78% to be exact, are looking simply to shop for themselves. When they do treat themselves, 42% say they'll choose food/liquor, 40% clothing, 26% shoes, 22% books and 21% cosmetics/fragrances/health & beauty.

Posted by Brandon Carter on Jun 20, 2017 8:28:00 AM

It was game three of the World Series, 1932. The New York Yankees versus the Cubs at Wrigley Field. Score tied 4-4.

An aging Babe Ruth steps up to the plate while being mercilessly taunted by the Cubs' bench.

As the legend goes, Ruth raised his arm to point toward center field.

"That's where I'm going to send the next pitch," was the implicit, unspoken message.

He swung the bat and knocked that pitch 440 feet directly into center field, where he had just pointed.

And here we are, still talking about it nearly 85 years later.

There's some dispute as to what really happened that October day. Ruth definitely gestured to somewhere, or someone, and he definitely hit a homer. The rest is murky. (The Wikipedia page for the event is longer than that of the Zapruder film.)

There's a reason the story is appealing, and easily the most legendary tale from a larger than life figure.

He told everyone exactly what he was going to do, and then he followed through.

From the perspective of a business, we'd all like to replicate this. To look a potential customer in the eye, tell them what you're going to do for them, then knock it out of the park.

We think it's possible to not only call your shot, but to do it every time.