Few things are as exciting as getting something for free.
But some things are worth paying for. Good shoes, home contractors, high speed internet, vacation experiences, and a good work wardrobe are all things most of us would agree are worth an investment.
In the business world, the items worth investing in aren’t quite so universal. To some it’s reliable software developers, to others it’s an agile CRM system.
To a business, free stuff comes with risks, especially if it’s going in front of customers. At risk is more than just a few dollars - the cost of reputation and customer perception can be enormous.
There is room for skimping in business.