How to Calculate the ROI of Your Customer Reward Program
Most businesses that run a customer rewards program can tell you how many people signed up. Far fewer can tell you whether the program is actually increasing profits.
Most businesses that run a customer rewards program can tell you how many people signed up. Far fewer can tell you whether the program is actually increasing profits.
It’s hard to believe that so many companies still devote most of their resources to new business. Don’t get us wrong, a new customer is always a worthy...