Without consulting Google or your address book, name the following:
The last membership organization you joined.
Your real estate agent.
The brand of cereal you ate this morning. Or the name of the farm your eggs came from, if you're the lucky type that gets to have a nicer breakfast.
The family vet.
The manufacturer of the ink pen next to your hand. Or the manufacturer of the case around your smartphone on which you're reading this.
Okay, quiz over. How did you do?
Just a guess, but you probably drew blanks on many of these. It's okay; you're just not engaged with these brands.