Posted by Brandon Carter on May 12, 2014 12:52:00 AM

If you’re reading this, you’re probably pretty savvy to marketing. You probably recognize that a lot of companies are trying to get your attention.

We’re seeing thousands of marketing messages every day. Even when we don’t think we’re seeing them, our brains are seeing them.

In the ongoing battle for consumer loyalty, customer engagement is the best weapon we have. At least at the beginning of the relationship, customer engagement is largely about impressions. Combine those impressions with a positive experience and you have engagement. When the customer initiates that engagement, that’s when it begins to merge into loyalty.

But at the core of it are impressions, or simple repetition.

Posted by Brandon Carter on Mar 24, 2014 2:23:00 AM

Pop Quiz!

Without consulting Google or your address book, name the following:

 

Your plumber

 

Your dentist.

 

The last membership organization you joined.

 

Your real estate agent.

 

The brand of cereal you ate this morning. Or the name of the farm your eggs came from, if you're the lucky type that gets to have a nicer breakfast.

 

The family vet.

 

The manufacturer of the ink pen next to your hand. Or the manufacturer of the case around your smartphone on which you're reading this.

 

Okay, quiz over. How did you do?

Just a guess, but you probably drew blanks on many of these. It's okay; you're just not engaged with these brands.