Posted by Brandon Carter on May 15, 2014 5:55:00 AM

There's a restaurant here in Salt Lake that has amazing cheesesteak sandwiches. They're nationally known for them, in fact. The place started out humbly enough, as a small kitchen serving up sandwiches in the back of a pottery gift shop. Eventually word got out about the sandwiches, and within a couple of years the pottery gift shop had to find a new space.

What was supposed to be a nice side benefit for those buying some pottery eventually became the entirety of the business. I'm sure the pottery was nice, but those cheesesteaks were...just...wow.

Right now, Farm Bureaus have millions of members. But many of those folks are unaware of the larger benefits of being a member, outside of insurance policies.

Based on our own informal research, as much as 90% of a Farm Bureau's clientele are there for the insurance. A large percentage of those members are entirely unaware that insurance is merely a benefit of membership with a farm bureau. They don't know about political outreach, education programs, community involvement, and the other myriad activities carried out by a Farm Bureau.

This shouldn't be thought of as a problem, but as an opportunity.

Posted by Brandon Carter on Jan 7, 2014 11:30:00 PM

It's after the holidays. We're all tired of finding little bits of wrapping paper stuffed in between the couch cushions. The kids are already bored with their presents. We just found Uncle Leo's spare set of dentures behind the toilet. On top of it all, we're broke.

Like a bad hangover, we're emerging from the holidays vowing to change our ways and never do that again.

The first step: find more money.

People are cutting costs wherever they can. Nearly 700,000 people cancelled cable in Q4/2013. Pay as you go phones are replacing expensive wireless contracts and seldom-used landlines. Memes like the "52 Week Double Money Challenge" have spread like wildfire through social media. And the public's demand for deals caused massive waves through the 2013 holiday shopping season.

Basically, if it doesn't have some sort of return, or isn't seen as a vital expense, then it's on the chopping block.New Call-to-action