Posted by Gary Toyn on Aug 21, 2019 9:27:00 AM

For decades, the conventional wisdom has touted this stat: 80% of consumer spending occurs within 20 miles of home.

We've cited that stat before, as have countless other respected sources like ForbesEbay, and MediaPost. All of which have quoted this statistic without attribution.

The problem is, the stat is a myth. It doesn't exist, as this writer documented.  

Typically, they point to an official source identified simply as “US Census data,” but no link to a study or web page is given.

It really sounds good and seems to make sense.

But then again, what about the "retail-apocalypse?" What about the growth of online spending?

Posted by Brandon Carter on Nov 8, 2016 8:25:00 AM

92% of consumers aren't going beyond 20 minutes to make routine purchases.

That's the big takeaway from our recent survey on consumer spending proximity. (Be sure you download the summary here.)

That's a big broad stat that says a lot.

Based on those numbers one could deduce that local businesses should focus 99% of their efforts on the immediate surrounding area.

But not all of those "routine purchases" are the same. And a closer dive into the data shows that people have clear preferences as to how far they're willing to go to buy certain items.consumer spending research

Check out the following infographic to see how different purchases result in different travel times.