Posted by Gary Toyn on Aug 17, 2021 9:27:00 AM

For decades, the conventional wisdom has touted this stat: 80% of consumer spending occurs within 20 miles of home. We've cited that stat before, as have countless other respected sources like Forbes, Ebay, and MediaPost. All of which have quoted this statistic without attribution. The problem is, the stat is a myth. A...

Posted by Brandon Carter on Nov 8, 2016 8:25:00 AM

92% of consumers aren't going beyond 20 minutes to make routine purchases. That's the big takeaway from our recent survey on consumer spending proximity. (Be sure you download the summary here.) That's a big broad stat that says a lot. Based on those numbers one could deduce that local businesses should focus 99% of th...