Posted by Gary Toyn on Jun 16, 2021 12:01:00 PM

How to Vet and Choose a White Label Travel Portal / Private Label Travel Booking Engine 

Want to know how to identify a white label travel solution for your organization? This comprehensive buyers guide gives you the tools you need to identify and assess the best platform for your organization or company.

About 19 min.

Posted by Gary Toyn on Mar 30, 2021 8:00:00 AM

We’ve written previously about the underlying science behind why discounts are such a powerful member/customer engagement tool. Aside from the rush of endorphins that comes from getting a good deal, evolutionary science tells us that our brains are hard-wired to conserve our resources and avoid inefficiencies. That’s why saving money is a universal desire.

So it’s no coincidence that virtually every retailer, airline, supermarket and restaurant offers a discount or rewards program. Most membership organizations understand the potential impact of offering a discount program as part of their membership perks because of how such programs drive member retention (among other favorable behaviors.)

With the increasing popularity of using discounts as rewards and incentives, it’s not surprising that more and more discount programs have sprung up, trying to sell their white-label discount network (also called a private-label discount network) to member associations, trade organizations and other membership-based groups.

But not all discount networks work the same. And not all can drive member retention and boost acquisition rates.

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If your organization is considering a white-label discount program to help you connect, attract and engage your members, good for you. It’s a wise decision, as proven by the many organizations that have discovered growth through offering discount programs.

Once you’ve decided to offer a discount program, what criteria should you use to find the best one suited for your organization? As the competition for your attention intensifies, so too will the intensity of the competing voices who are trying to win your business.

As a result, be prepared to encounter some rather creative methods with how discount networks compare themselves to their competitors. Here are some of the tricks some companies use to trick you, and how they spin their message to get you to sign on the dotted line.

Posted by Gary Toyn on Oct 28, 2020 9:00:00 AM

When membership organizations make bad decisions, we can learn a lot from their mistakes. Here is a tongue-in-cheek look at ten easy ways to scare away member loyalty and engagement.  About a 7 minute read.

Sometimes member loyalty is skittish as a kid in a haunted house, tensed to bolt at the first sign that all isn’t well. Some members may fear a horror-filled experience. Others may worry your organization is secretly an identity-snatching zombie.

The worst thing is, they don’t often stay with organizations long enough to find out whether these warning signs are scary monsters or (more likely) simple mistakes.

My role as a marketing consultant has allowed me to work with all types and sizes of membership organizations. From large organizations with a million or so members, to small non-profit and trade groups with just a few thousand members. Most organizations seem to get it. They’ve figured out how to adapt to meet the unique needs of their members, and they can seamlessly integrate our discount platform into their existing suite of member benefits and privileges.

A few others -- dare I say -- are unprepared for success.

They have so many fundamental problems with how they run their organization that adding a powerful engagement tool, even one backed by the best discount program provider, will actually make matters worse.

After more than a decade in working with various groups, I’ve noticed some important patterns among the few groups that struggle the most. The ones that send members fleeing in the other direction.

I think there’s great value in learning from the mistakes of others, so here’s my list of the ten easiest ways an organization can scare away their member loyalty and engagement: 

Posted by Gary Toyn on Oct 6, 2020 7:00:00 AM

By 2025, non-profit/membership groups will look quite different than they do today. Spurred by the far-reaching impact of the 2020 pandemic, here are ten trends leaders of relationship-based organizations should not ignore. 

About a 10 minute read

Posted by Gary Toyn on Jun 12, 2020 8:45:00 AM


Want to know how to identify a discount program that can effectively attract and engage your members?  This comprehensive buyers guide gives you the tools you need to identify and assess the best discount network for your program.

Posted by Gary Toyn on Apr 29, 2020 7:00:00 AM

Now more than ever, staying abreast of the most effective loyalty and engagement practices is critical to surviving in a turbulent business environment.
 
Companies across the world have studied what makes their constituents tick. Through their varied studies, patterns emerge. The best corporate discount programs, association member benefits, white-label rewards programs, and membership perks in general share traits and strategies. Members of different demographic groupings relay the things they want most from the companies they do business with.

Indeed, we have many articles that dive into these findings on our loyalty blog and employee benefits blog.

This page, however, is for the raw data. For your convenience, we've compiled dozens of loyalty statistics  - from how many people are active in loyalty programs to what they're looking to get out of them and how they'd like to be communicated with.
 
If you need some data to help you make a business decision, write an article, or if you need a few stats to help you prepare a business proposal, look no further. 
 
(Be sure to bookmark or subscribe to our email to be notified of any significant changes.)
 
Note: the stats below and more from recent years can be discovered on this page here: Ultimate Collection of Loyalty Statistics.
If you have any statistic or relevant data you'd like to share, don't be shy - drop it in the comments below.
 
Enjoy!