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Posted by Gary Toyn on Oct 6, 2020 7:00:00 AM
By 2025, non-profit/membership groups will look quite different than they do today. Spurred by the far-reaching impact of the 2020 pandemic, here are ten trends leaders of relationship-based organizations should not ignore.
About a 10 minute read
Posted by Gary Toyn on Apr 29, 2020 7:00:00 AM
Posted by Gary Toyn on Nov 7, 2019 9:03:10 AM
Amazon.com dominates the e-commerce space, and is otherwise wreaking havoc on free white-labeled discount programs. Only discount programs with in-store coupons can deliver real value to your members/customers. About a 4 minute read
Image: BEN VOLDMAN
Posted by Gary Toyn on Oct 1, 2019 10:58:00 AM
Researcher Gary W. Toyn has long investigated the challenges faced by organizations across the membership spectrum. In this study, Gary turns his attention to the central question of member expectations - and how recent data suggests a growing perception gap among the membership organizations that serve them.
At Access, we frequently consult with clients and prospective clients who are seeking to boost member engagement and retention. In the course of those interactions we see a surprising gap between organizational leaders and their members. Frequently, the misalignment that exists is due to a lack of understanding of what today’s members really want from their affiliation.
In many cases, leaders of organizations have never asked members what they need or want, nor have they asked what types of services and benefits members expect. Some leaders rely on guesswork or assumptions in identifying their member’s needs, and others simply ignore member feedback altogether. We see this happen far too often.
