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Posted by Gary Toyn on Oct 28, 2020 9:00:00 AM

When membership organizations make bad decisions, we can learn a lot from their mistakes. Here is a tongue-in-cheek look at ten easy ways to scare away member loyalty and engagement.  About a 7 minute read.

Sometimes member loyalty is skittish as a kid in a haunted house, tensed to bolt at the first sign that all isn’t well. Some members may fear a horror-filled experience. Others may worry your organization is secretly an identity-snatching zombie.

The worst thing is, they don’t often stay with organizations long enough to find out whether these warning signs are scary monsters or (more likely) simple mistakes.

My role as a marketing consultant has allowed me to work with all types and sizes of membership organizations. From large organizations with a million or so members, to small non-profit and trade groups with just a few thousand members. Most organizations seem to get it. They’ve figured out how to adapt to meet the unique needs of their members, and they can seamlessly integrate our discount platform into their existing suite of member benefits and privileges.

A few others -- dare I say -- are unprepared for success.

They have so many fundamental problems with how they run their organization that adding a powerful engagement tool, even one backed by the best discount program provider, will actually make matters worse.

After more than a decade in working with various groups, I’ve noticed some important patterns among the few groups that struggle the most. The ones that send members fleeing in the other direction.

I think there’s great value in learning from the mistakes of others, so here’s my list of the ten easiest ways an organization can scare away their member loyalty and engagement: 

Posted by Gary Toyn on Oct 6, 2020 7:00:00 AM

By 2025, non-profit/membership groups will look quite different than they do today. Spurred by the far-reaching impact of the 2020 pandemic, here are ten trends leaders of relationship-based organizations should not ignore. 

About a 10 minute read

Posted by Gary Toyn on Jun 12, 2020 8:45:00 AM


Want to know how to identify a discount program that can effectively attract and engage your members?  This comprehensive buyers guide gives you the tools you need to identify and assess the best discount network for your program.

Posted by Gary Toyn on Apr 29, 2020 7:00:00 AM

Now more than ever, staying abreast of the most effective loyalty and engagement practices is critical to surviving in a turbulent business environment.
 
As a loyalty and engagement company, we've spent the last few years scouring the digital universe to find the stats that matter most. For your convenience, we've vetted and curated the data and compiled them here. It's the most exhaustive collection of loyalty and engagement statistics anywhere on the web.
 
If you need some data to help you make a business decision, write an article, or if you need a few stats to help you prepare a business proposal, look no further. 
 
(Be sure to bookmark or subscribe to our email to be notified of any significant changes.)
 
Note: the stats below and more from recent years can be discovered on this page here: Ultimate Collection of Loyalty Statistics.
If you have any statistic or relevant data you'd like to share, don't be shy - drop it in the comments below.
 
Enjoy!

Posted by Gary Toyn on Dec 12, 2019 9:05:00 AM

If you don’t like receiving gifts, then stop reading. 

Posted by Gary Toyn on Nov 7, 2019 9:03:10 AM

Amazon.com dominates the e-commerce space, and is otherwise wreaking havoc on free white-labeled discount programs. Only discount programs with in-store coupons can deliver real value to your members/customers.   About a 4 minute read

 

Image: BEN VOLDMAN