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Posted by Gary Toyn on Apr 29, 2020 7:00:00 AM
Posted by Gary Toyn on Nov 7, 2019 9:03:10 AM
Amazon.com dominates the e-commerce space, and is otherwise wreaking havoc on free white-labeled discount programs. Only discount programs with in-store coupons can deliver real value to your members/customers. About a 4 minute read
Image: BEN VOLDMAN
Posted by Gary Toyn on Oct 1, 2019 10:58:00 AM
Researcher Gary W. Toyn has long investigated the challenges faced by organizations across the membership spectrum. In this study, Gary turns his attention to the central question of member expectations - and how recent data suggests a growing perception gap among the membership organizations that serve them.
At Access, we frequently consult with clients and prospective clients who are seeking to boost member engagement and retention. In the course of those interactions we see a surprising gap between organizational leaders and their members. Frequently, the misalignment that exists is due to a lack of understanding of what today’s members really want from their affiliation.
In many cases, leaders of organizations have never asked members what they need or want, nor have they asked what types of services and benefits members expect. Some leaders rely on guesswork or assumptions in identifying their member’s needs, and others simply ignore member feedback altogether. We see this happen far too often.
Posted by Gary Toyn on Aug 21, 2019 9:27:00 AM
For decades, the conventional wisdom has touted this stat: 80% of consumer spending occurs within 20 miles of home.
We've cited that stat before, as have countless other respected sources like Forbes, Ebay, and MediaPost. All of which have quoted this statistic without attribution.
The problem is, the stat is a myth. It doesn't exist, as this writer documented.
Typically, they point to an official source identified simply as “US Census data,” but no link to a study or web page is given.
It really sounds good and seems to make sense.
But then again, what about the "retail-apocalypse?" What about the growth of online spending?
