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the
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loyalty blog

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user-icon Ashley Autry
calender-icon Jun 23, 2025 time-icon 10:06:36 AM AM

Loyalty & Discount Program Statistics You Should Know in...

Loyalty is a rich and complex subject to grasp. If you've found this page, you're probably trying to understand it too. You may be starting at the beginning, trying to define terms like customer loyalty, customer engagement or member engagement. Or maybe you want to get to the real heart of the...

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user-icon Ashley Autry
calender-icon Apr 16, 2025 time-icon 9:28:28 AM AM

How Our Members Save Big: Real Stories from Everyday Life

What if everyday purchases like eating out, new shoes, groceries, a zoo visit, or a hotel stay came with built-in savings? Good news! That’s the everyday...

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user-icon Kelly Passey, president of Access Development
calender-icon Mar 16, 2025 time-icon 10:11:00 PM PM

The #1 Worry Keeping Your Members Up at Night (And How You...

There’s something keeping your members up at night. Is it the neighbor's barking dogs? Probably for some. Heartburn? Hopefully not. According to a recent...

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travelers enjoy a beautiful beach sunset
user-icon Kendra Lusty
calender-icon Feb 11, 2025 time-icon 9:30:09 AM AM

Enhancing Loyalty Programs with Travel Rewards for...

Remember "revenge travel"? (Cue the snickers and eye rolls.) Talk to anyone in the travel industry, and they’ll tell you that post-pandemic travel frenzies are...

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user-icon Kendra Lusty
calender-icon Jan 14, 2025 time-icon 12:54:49 PM PM

Rewards That Work: The Power of Easy and Quick Redemption

Rewards are psychologically powerful tools for influencing behavior. People offer rewards to encourage strangers to help search for their lost items or pets....

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user-icon Ashley Autry
calender-icon Dec 3, 2024 time-icon 8:00:00 AM AM

3 Ways to Help Members Through the Holiday Season

The season of giving (and spending!) is here, and you can bet your bottom dollar that consumers everywhere are preparing for it. The question is: are you?...

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user-icon Ashley Autry
calender-icon Nov 5, 2024 time-icon 12:00:00 PM PM

Holiday Travel Made Easy: Access Debuts the 2024 Campaign!

It’s official! The holidays have arrived, and so have the pricey travel tags (bah humbug). With more than 50% of Americans planning to travel during...

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user-icon Andrew Graft
calender-icon Aug 20, 2024 time-icon 4:10:22 PM PM

How to Integrate Chat-GPT into Your Business: An...

As with most companies these days, we at Access are trying to figure out how to harness the power of artificial intelligence in general – and Chat-GPT's...

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user-icon Gary Toyn
calender-icon Jul 3, 2024 time-icon 8:21:24 AM AM

Beyond Doomscrolling: Engaging Members in an Overloaded...

Summary: Your members are constantly bombarded with emails, videos, and chat feeds, making it challenging for membership marketers to capture their attention...

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user-icon Gary Toyn
calender-icon May 28, 2024 time-icon 10:44:40 AM AM

2024 VAESE Alumni Relations Study- 5 Key Takeaways for Your...

Summary: Using data from the 2024 VAESE Alumni Relations Study, we reveal key takeaways for large, medium-sized and small institutions. We reveal how staffing,...

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user-icon Kendra Lusty
calender-icon Apr 10, 2024 time-icon 9:11:07 AM AM

Economic Anxiety Ahead: Membership Marketing Strategies for...

They say the U.S. economy is growing strong. They say inflation is nearly back to normal. They say consumer spending is as strong as ever. They say...

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user-icon Gary Toyn
calender-icon Mar 25, 2024 time-icon 1:16:25 PM PM

A Cure for the Non-Dues Revenue Blues

Tackling 12 common fears about launching a non-dues revenue program Summary: Launching any new non-dues revenue program comes with a certain amount of risk....

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user-icon Gary Toyn
calender-icon Mar 6, 2024 time-icon 12:15:00 PM PM

The Two Types of Loyalty, and How to Earn Them

Summary: Learn about transactional and emotional loyalty, and how to earn them. Understand the importance of member involvement, empowerment, and recognition...

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user-icon Gary Toyn
calender-icon Feb 27, 2024 time-icon 6:15:00 AM AM

From Boomers to Zoomers: 6 Ways to Boost Your Membership...

Summary: Millennials and Gen Z now make up a huge part of the workforce, but they're not lining up to join membership organizations. Because they think and act...

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user-icon Gary Toyn
calender-icon Feb 5, 2024 time-icon 8:00:00 AM AM

Harnessing the Power of Micro-Moments to Maximize Your...

Summary: Micro-moments are the brief, intent-driven moments when members turn to their devices to solve a problem. These fleeting moments present a powerful...

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user-icon Gary Toyn
calender-icon Jan 16, 2024 time-icon 3:59:28 PM PM

30 Storytelling Ideas to Captivate and Grow Your Membership...

Summary: Storytelling is the often-ignored element of effective member communications, yet, it’s a vital tool for connecting with the people you care about...

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user-icon Kendra Lusty
calender-icon Nov 13, 2023 time-icon 8:26:00 AM AM

Membership Perks: Strategic Benefits for a More Engaged...

Perk is such a happy word. Maybe it reminds you of your perky friend with a talent for breathing excitement into a boring day. Or perhaps it conjures memories...

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user-icon Kendra Lusty
calender-icon Aug 17, 2023 time-icon 8:00:00 AM AM

40 Specific Member Engagement Tactics Any Organization Can...

In an ideal world, when new members join your organization, they immediately grasp your core purpose and understand your value proposition. Can you imagine a...

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user-icon Gary Toyn
calender-icon Aug 9, 2023 time-icon 2:08:31 PM PM

The 8 Secrets of Longevity: How Organizations Last 100+...

Summary: Long-term survival for membership associations, non-profit groups, and other membership organizations is not a matter of luck. Over the years,...

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user-icon Andrew Graft
calender-icon Aug 4, 2023 time-icon 12:59:00 PM PM

The Relationship Between Member Benefits, Discount...

I joined a professional association once. Over the course of several years and thousands of dollars, this is what I had received for joining: a useful...

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user-icon Gary Toyn
calender-icon Jul 10, 2023 time-icon 8:00:00 AM AM

20 Keys to Unlocking an Effective Member Discount Program

Not all member discount programs can really attract and engage your constituents like they promise. Here are 20 of the most important elements to look for in...

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user-icon Gary Toyn
calender-icon Jun 26, 2023 time-icon 11:32:17 AM AM

Why In-Store Discounts Are Key to Boosting Your Membership...

Summary In-store discounts are crucial for the success of any membership discount program. Most discount programs only offer online discounts, which are less...

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eating out
user-icon Gary Toyn
calender-icon Jun 19, 2023 time-icon 12:45:00 AM AM

How Restaurant Discounts Drive Member Engagement

What makes dining discounts a crucial component of your member benefits program's success?

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user-icon Kendra Lusty
calender-icon May 16, 2023 time-icon 10:39:00 AM AM

Four Irresistible Membership Perks Ideas Any Organization...

So your thinking about spicing up your benefits package with some compelling new membership perks? Well, well, well, look at you being all savvy! You belong to...

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user-icon Gary Toyn
calender-icon Mar 22, 2023 time-icon 9:30:00 AM AM

White Label Travel Platforms: The Ultimate Buyers Guide

How to Vet and Select a White Label Travel Portal / Private Label Travel Booking Engine Want to know how to identify a white label travel solution for your...

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sabotaging member growth and engagement
user-icon Gary Toyn
calender-icon Feb 22, 2023 time-icon 9:22:00 AM AM

10+ Surefire Ways to Sabotage Membership Growth & Engagement

Inflation and other pressures have forced consumers to cut back on expenditures like membership dues. Executives of membership-based groups must expand their...

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user-icon Gary Toyn
calender-icon Jan 10, 2023 time-icon 9:30:00 AM AM

40 Inexpensive Customer Appreciation Ideas

Customer loyalty is always a hot topic. We're fascinated by the factors that lead customers to form strong relationships with brands. And just like any good...

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NFT and utility
user-icon Gary Toyn
calender-icon Dec 20, 2022 time-icon 1:55:07 PM PM

Why lame utility will doom your NFT

If you’re an entrepreneur looking to mint your own NFTs, or if you already have a collection of NFTs, and you’re trying to figure out the best way to market...

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user-icon Kendra Lusty
calender-icon Aug 27, 2022 time-icon 3:52:00 PM PM

Partnering With a Membership Perks Provider: 8 Questions to...

If you’re interested in adding some membership perks to liven up your benefits package, then congratulations! Many businesses have used perks to deepen their...

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user-icon Andrew Graft
calender-icon Jul 22, 2022 time-icon 9:30:00 AM AM

Travel and Tourism Statistics: The Ultimate Collection

Ray Bradbury – author of the space travel and colonization classic The Martian Chronicles – once wrote, “Half of the fun of travel is the aesthetic of...

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Free stuff vs value - you get what you pay for
user-icon Gary Toyn
calender-icon Jul 5, 2022 time-icon 6:00:00 AM AM

Free Discount Programs: 10 Secrets They Don't Want You to...

Member discount programs can be an effective benefit, especially in times of high inflation when members are looking for ways to stretch their paychecks....

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user-icon Gary Toyn
calender-icon May 31, 2022 time-icon 7:00:00 AM AM

Why Bad Customer Service from Big Companies is Hurting Your...

More and more large consumer businesses are purposefully devising a difficult and tiresome customer service experience to frustrate customers and generate...

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user-icon Kendra Lusty
calender-icon Mar 21, 2022 time-icon 9:17:01 PM PM

2022 Member Benefits Health Check: 4 Essential Upgrades

I’m sure we’ve all seen at least one viral video of an unsuspecting (or overconfident) person stepping on a fast-running treadmill only to go flying off the...

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user-icon Kendra Lusty
calender-icon Mar 21, 2022 time-icon 9:15:35 PM PM

Announcing: Access Website and App Now Available in Five...

If you were to look through the mission statements of most membership organizations, one phrase would stand out over and over again: “helping people”....

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user-icon Kendra Lusty
calender-icon Jan 19, 2022 time-icon 9:25:16 PM PM

Member Acquisition Made Easy with Words of Power

Words have power. Just think. I transferred that thought directly from my brain to yours with nothing but a few squiggly marks on a screen. It’s almost like...

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user-icon Kendra Lusty
calender-icon Dec 20, 2021 time-icon 9:20:15 AM AM

The 2021 Access Development Year in Review

There are 525,600 minutes in a year, and as the popular Broadway song asks: “how do you measure a year?” As we at Access look back on 2021, perhaps we’d...

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email-2151046_960_720
user-icon Gary Toyn
calender-icon Oct 31, 2021 time-icon 9:01:00 AM AM

7 Tips For Businesses To Collect More Consumer Email...

You get seemingly a bazillion of them a day. Some of you probably just immediately toss them into the trash, while others carefully pore through each one,...

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user-icon Kendra Lusty
calender-icon Oct 15, 2021 time-icon 9:00:00 AM AM

Member Engagement: The Effects of Open Enrollment and...

Open enrollment season is also known as hug-a-harried-HR-professional season. Okay, I just made that up, but the fact remains that open enrollment is a busy...

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user-icon Kendra Lusty
calender-icon Oct 6, 2021 time-icon 9:14:29 AM AM

Travelers Demand Exceptional Customer Service: What It...

Thank goodness for the excellent folks working in the front lines of customer service. You take angry calls and solve problems until the customer is satisfied....

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travel discount-1
user-icon Kendra Lusty
calender-icon Aug 26, 2021 time-icon 3:41:00 PM PM

Going Somewhere? How Access is Transforming Discounts for...

We’ve been sharing the inner workings of the Access’ discount network. With the help of our partnership marketing team, we discuss the current effort to...

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National consumer study rebrand
user-icon Gary Toyn
calender-icon Aug 17, 2021 time-icon 9:27:00 AM AM

Research: How Far Will Consumers Travel to Make Routine...

For decades, the conventional wisdom has touted this stat: 80% of consumer spending occurs within 20 miles of home. We've cited that stat before, as have...

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Bellhop
user-icon Kendra Lusty
calender-icon Jun 25, 2021 time-icon 9:00:00 AM AM

From Bare Minimum to Concierge-Level Customer Service: How...

Last week, we released the article Superior Customer Service: Your Loyalty Program’s Secret Weapon. In it, we discussed the importance of customer service to...

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user-icon Kendra Lusty
calender-icon Jun 14, 2021 time-icon 10:26:03 AM AM

My Deals Mobile App: Major Update for a More Rewarding...

Mobile phones have become so engrained in our day to day, it’s sometimes hard for me to remember life without them. When people seek to interact with their...

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user-icon Kendra Lusty
calender-icon May 26, 2021 time-icon 10:00:00 AM AM

Are Your Benefits Ready to Send Members on a Disney...

In case you haven’t heard, Disneyland in Anaheim, California is now selling tickets in anticipation of welcoming out-of-state guests on June 15. Oo-de-lally!...

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customer service final
user-icon Kendra Lusty
calender-icon May 25, 2021 time-icon 10:00:00 AM AM

Your Loyalty Program's Secret Weapon: Superior Customer...

Confession time. Whenever I have to call customer service, I always cringe, waiting for that dreaded phone tree before I ever get to talk to a person. I think...

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Fotolia_80588669_S-700x467
user-icon Kendra Lusty
calender-icon May 4, 2021 time-icon 10:00:00 AM AM

The Top Ten Benefits of Customer Retention

It’s hard to believe that so many companies still devote most of their resources to new business. Don’t get us wrong, a new customer is always a worthy...

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trick 3
user-icon Gary Toyn
calender-icon Mar 30, 2021 time-icon 8:00:00 AM AM

White-Label Discount Programs: 7 Tricks They Use to Trick...

We’ve written previously about the underlying science behind why discounts are such a powerful member/customer engagement tool. Aside from the rush of...

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user-icon Kendra Lusty
calender-icon Mar 17, 2021 time-icon 8:00:00 AM AM

Cash Back Rewards: Add Some Green to Your Member...

Scratch. Bills. Buckaroos. Smackers. Dough. Green. No matter what you call it, there’s just something about cold hard cash. People have more appreciation for...

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user-icon Kendra Lusty
calender-icon Mar 4, 2021 time-icon 12:16:45 PM PM

Emerging Travel Trends and What They Mean for the Future of...

Did you see the recent statistics predicting a huge resurgence in travel this year? They’re pretty surprising, and yet not surprising at all. Recent studies...

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user-icon Kendra Lusty
calender-icon Feb 10, 2021 time-icon 8:00:00 AM AM

Customer and Member Loyalty: 5 Reasons Some Love You While...

Love at first sight can happen. Just ask Hollywood. Or if you want scientific proof, this study shows it takes about 1/5 of a second for the brain to make all...

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idea-1
user-icon Ashley Autry
calender-icon Feb 3, 2021 time-icon 9:00:00 AM AM

20 Member Engagement Ideas to Try This Year

A customer is someone who buys something. A member is someone who belongs to something. Every business should aim to have members, even those without a formal...

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user-icon Kendra Lusty
calender-icon Jan 19, 2021 time-icon 9:28:36 AM AM

Member Engagement Strategies: Five Resolutions for a Happy...

It’s a new year, a new opportunity to set goals and succeed in any aspect of life one chooses to focus on. The intention of a New Year’s resolution is to...

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user-icon Kendra Lusty
calender-icon Dec 15, 2020 time-icon 9:54:33 AM AM

The 2020 Access Development Year in Review

As 2020 draws to a close, the air is filled with comments like: “There’s no place like home for the holidays… too bad we can’t go.” and “Happy New Year… we...

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user-icon Ashley Autry
calender-icon Nov 17, 2020 time-icon 7:00:00 AM AM

Serving up the Perfect Discount Program: 9 Essential...

Just like a juicy Thanksgiving turkey, the best discount programs are made with carefully chosen ingredients that come together to create a recipe for success....

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user-icon Kendra Lusty
calender-icon Nov 5, 2020 time-icon 8:11:11 AM AM

Member Benefits and Democracy: Do Your Members Have a Voice?

The 2020 US election is complete. We hope everyone was able to vote safely and to make your voices heard. No matter how you feel about the results of any...

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user-icon Gary Toyn
calender-icon Oct 28, 2020 time-icon 9:00:00 AM AM

How to Scare Away Member Loyalty & Engagement in 10 Easy...

When membership organizations make bad decisions, we can learn a lot from their mistakes. Here is a tongue-in-cheek look at ten easy ways to scare away member...

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user-icon Gary Toyn
calender-icon Oct 6, 2020 time-icon 7:00:00 AM AM

Membership Groups in 2025: 10 Trends Leaders Shouldn’t...

By 2025, non-profit/membership groups will look quite different than they do today. Spurred by the far-reaching impact of the 2020 pandemic, here are ten...

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user-icon Kendra Lusty
calender-icon Sep 22, 2020 time-icon 7:49:01 AM AM

Member Engagement Strategy: Market Using the Ladder of...

We’re taught pretty young that the shortest route from point A to point B is a straight line. In many cases, this means a straight line is also the fastest and...

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satisfaction-gauge-bad
user-icon Ashley Autry
calender-icon Sep 14, 2020 time-icon 8:30:00 AM AM

What are the Biggest Reasons Why Customers Abandon Brands?

People fall in love with brands for many reasons. They're drawn to become loyal through value, performance, branding and their own personal ROI. Great customer...

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user-icon Kendra Lusty
calender-icon Sep 3, 2020 time-icon 7:42:50 AM AM

Adapting to Member Feedback: 5 More Best Practices for...

In our last article, Communicating the Value of Membership: 6 Best Practices for Effective Communication, we discussed how your relationship with your members...

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user-icon Kendra Lusty
calender-icon Aug 25, 2020 time-icon 9:32:47 AM AM

Consistent Member Engagement: 6 Best Practices for...

You work so hard to ensure your membership provides value to your members. But it won’t do you any good if your members don’t know about it. The last thing you...

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user-icon Michelle White
calender-icon Aug 4, 2020 time-icon 8:45:00 AM AM

Magic Awaits: How To Help Members Prepare for a Safe Visit...

Summer vacations certainly didn’t pan out this year like we all envisioned. Most Spring Break travel was re-routed to the back yard as the entire country...

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user-icon Kendra Lusty
calender-icon Jul 16, 2020 time-icon 8:58:15 AM AM

The Member Journey: Finding and Enhancing Moments of Truth

Much has been studied about the customer journey. The world’s largest brands and corporations have all contributed to the pool of knowledge. They’ve studied...

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user-icon Kendra Lusty
calender-icon Jun 24, 2020 time-icon 9:00:00 AM AM

Member Engagement: 5 Strategies for Positive Engagement...

In March, I set up a Zoom meeting with my family for the first time in my life. Between loud kids of all ages, varied internet speeds, my screen mysteriously...

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user-icon Gary Toyn
calender-icon Jun 12, 2020 time-icon 8:45:00 AM AM

A Buyers Guide for Turn-key / White-Label Discount Programs...

Want to know how to identify a discount program that can effectively attract and engage your members? This comprehensive buyer's guide gives you the tools you...

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user-icon Kendra Lusty
calender-icon Jun 3, 2020 time-icon 7:05:00 AM AM

Savings on Everyday Essentials: Access' Response to COVID-19

You may have noticed our blog has been quiet for a few weeks as we focused elsewhere during the recent outbreak of COVID-19. Or, if you haven’t noticed because...

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user-icon Kendra Lusty
calender-icon Feb 20, 2020 time-icon 11:07:17 AM AM

Membership Discount Programs: The ROI of DIY

Typically, organizations partner with a discount program provider, but what about creating one yourself? This article discusses critical factors to help you...

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user-icon Gary Toyn
calender-icon Feb 6, 2020 time-icon 9:00:00 AM AM

What Is The Definition of Customer Loyalty?

There are many ways to define customer loyalty. First and foremost, customer loyalty occurs when an individual consistently engages with a brand through...

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user-icon Brandon Carter
calender-icon Jan 29, 2020 time-icon 4:15:00 PM PM

10 Reasons Why Discount Programs are Worth Your Investment

Getting free stuff is great, but… There’s always a little skepticism that comes with a “free” price tag. What’s wrong with it? Does the quality level match the...

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user-icon Kendra Lusty
calender-icon Jan 16, 2020 time-icon 8:13:10 AM AM

Gauging Member Engagement: Segmented Member Marketing for...

Last week, we outlined the process for calculating an actionable number to describe each member’s level of engagement in the article, Gauging Member...

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user-icon Kendra Lusty
calender-icon Jan 8, 2020 time-icon 9:07:09 AM AM

Gauging Member Engagement: How to Collect Actionable Data

Can you add up the number of members you have? Yes. Can you calculate your quarterly profits? Yep, easily. But can you put a solid number to something as...

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oprah
user-icon Gary Toyn
calender-icon Dec 12, 2019 time-icon 9:05:00 AM AM

Surprise and Delight: It's Always the Gift Giving Season

If you don’t like receiving gifts, then stop reading.

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Tis-the-Season-Shop-Image-copy-1
user-icon Ashley Autry
calender-icon Dec 3, 2019 time-icon 9:03:22 AM AM

The 2019 Access Development Year in Review

And just like that, 2019 came and went - yet another prosperous year in the books. And we couldn't have done it without our incredible team of employees here...

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dice-600
user-icon Kendra Lusty
calender-icon Dec 2, 2019 time-icon 8:23:00 AM AM

Discounting Deeply: Why Access Merchants Offer More

We've written previously about the power of building strong relationships with merchant partners. But to highlight our partnership marketing team at Access,...

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I'm Thankful for You-1
user-icon Kendra Lusty
calender-icon Nov 21, 2019 time-icon 9:45:00 AM AM

Thanks a Lot: How Showing Your Gratitude Boosts Customer...

I’ll never forget how tiny my daughter was when she learned to say “thank you.” If you gave her a marshmallow, you were guaranteed an enthusiastic “thank you.”...

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user-icon Gary Toyn
calender-icon Nov 7, 2019 time-icon 9:03:10 AM AM

How Amazon is Killing Free Discount Programs

Amazon.com dominates the e-commerce space, and is otherwise wreaking havoc on free white-labeled discount programs. Only discount programs with in-store...

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angry eyes
user-icon Ashley Autry
calender-icon Oct 28, 2019 time-icon 9:02:50 AM AM

Loyalty Programs Get Scary: When Loyal Customers Turn Into...

It's a dark, cold night. We're gathered outside around the campfire. There's a noticeable uneasy feeling lurking in the air. So with flashlight in hand, our...

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give gift
user-icon Kendra Lusty
calender-icon Oct 17, 2019 time-icon 10:00:00 AM AM

The Twelve Days of Holiday Savings are Coming

The holidays are nearly here, along with everything they bring: excitement, gifts, feasts, decorations, celebrations… Member loyalty. At least for clients of...

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Age-Gender-Income
user-icon Ashley Autry
calender-icon Oct 9, 2019 time-icon 8:05:46 AM AM

3 of the Most Influential Factors When it Comes to Loyalty

Three things about me... ...I’m a Millennial, median income-earning female. Why did I tell you this? Because simply knowing my age, salary and gender make it...

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user-icon Gary Toyn
calender-icon Oct 1, 2019 time-icon 10:58:00 AM AM

Research: The Growing Gap Between Leaders and Their Members

Researcher Gary W. Toyn has long investigated the challenges faced by organizations across the membership spectrum. In this study, Gary turns his attention to...

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family vaca
user-icon Ashley Autry
calender-icon Sep 30, 2019 time-icon 9:07:26 AM AM

Member Benefits: The Power of Sending Your Members on...

Your discount membership programs can have a powerful effect on your members' quality of life. That’s a serious statement. Having the power to affect someone’s...

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onboarding final
user-icon Kendra Lusty
calender-icon Sep 19, 2019 time-icon 9:39:19 AM AM

The Secret to Successful Onboarding: All the Essentials,...

Last week, we discussed the importance of a great onboarding effort in the article “What is Onboarding? The Next Critical Step in Your Loyalty Program.” And...

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stairs final
user-icon Kendra Lusty
calender-icon Sep 10, 2019 time-icon 8:26:55 AM AM

What is Onboarding? The Critical Next Step in Your Loyalty...

Congratulations! You’ve attracted yourself a new member and you’re bound to be best friends forever, right? The reality, unfortunately, is that most members...

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Workers Unite-2
user-icon Michelle White
calender-icon Aug 27, 2019 time-icon 8:36:00 AM AM

Employee Discount Programs: Celebrating Workers of the...

Happy Labor Day! Here on the Access Loyalty Blog we talk a lot about member engagement and how to earn it. We dive deep into the world of member loyalty and...

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Compelling-Member-Engagement-6-22-17
user-icon Ashley Autry
calender-icon Aug 13, 2019 time-icon 9:09:28 AM AM

What is Member Engagement (and Why Your Membership Growth...

In simplest terms, successfully managing (and growing) any membership organization boils down to two key objectives. Member acquisition. And member retention....

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back to school are you ready
user-icon Ashley Autry
calender-icon Aug 1, 2019 time-icon 10:49:21 AM AM

Discount Programs: The Value of Back-to-School (B2S)...

With summer winding down, back-to-school season is in full swing. Many parents have started the annual, costly ritual of shopping for another school year.

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store closing-2
user-icon Kendra Lusty
calender-icon Jul 18, 2019 time-icon 10:07:28 AM AM

How to Survive the (Bogus) Retail Apocalypse

I live in a small town and our only shoe store, Payless Shoes, recently went out of business. And while their liquidation sales were awesome – $2 per pair boys...

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user-icon Ashley Autry
calender-icon Jul 11, 2019 time-icon 11:38:50 AM AM

On a Scale of 'Heck Yes' to 'No Thanks:' What Members Want...

It seems these days everyone has a loyalty program – coffee shops, restaurants, airlines, education associations, hotels, retailers, etc. And if you’re not...

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subscribe 1
user-icon Ashley Autry
calender-icon Jul 1, 2019 time-icon 9:18:47 AM AM

10 Subscription-Based Services Doing It Right and Adding...

Access is often used by subscription services as a way for them to bring added value to their product and customers. Discounts offered on or with these...

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parent trap
user-icon Ashley Autry
calender-icon May 21, 2019 time-icon 8:03:33 AM AM

Kick Off Summer with Some Disney Magic from Access

I have a confession to make. I’m 31 years old (almost 32 actually) and I LOVE Disney more now than I did as a kid. In fact, here’s a little list of all my...

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Success Kid-1
user-icon Kendra Lusty
calender-icon May 16, 2019 time-icon 8:00:00 AM AM

Member Advocates and the Power of Client Success

You’ve probably heard it called customer success – after all, that’s what it’s known by in most of the business world. Here at Access, we call it client...

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mom
user-icon Gary Toyn
calender-icon May 9, 2019 time-icon 8:06:23 AM AM

8 Things Your Mama Taught You About Membership/Loyalty...

When it comes to running a member benefits or loyalty program, your mama had it all figured out. In honor of mothers everywhere (including mine who's been a...

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generation 2-1
user-icon Ashley Autry
calender-icon May 2, 2019 time-icon 10:33:36 AM AM

From Baby Boomers to Gen-Z: A Multi-Generational Look at...

The term “generation” refers to a group of people born around the same time that share similar experiences and other commonalities. Over time, there have been...

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user-icon Kendra Lusty
calender-icon Apr 25, 2019 time-icon 9:19:34 AM AM

Designing Your Loyalty Strategy from the Ground Up. Where...

Some businesses seem to have it made. They have a faithful following that only seems to grow year after year.

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secret sauce
user-icon Ashley Autry
calender-icon Apr 4, 2019 time-icon 1:22:45 PM PM

Stats Reveal 6 Truths about the Future of Loyalty

Loyalty has always been essential to the success of businesses and organizations. And we don't really see this changing anytime soon. And yet, while the role...

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facts vs myths
user-icon Kendra Lusty
calender-icon Mar 28, 2019 time-icon 6:09:00 AM AM

Member Benefit Myths: Five Common Misconceptions Debunked

When planning for college, I believed journalism was the best (maybe only) choice I had to earn an actual money-making career based on writing. Even though I...

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user-icon Brandon Carter
calender-icon Mar 27, 2019 time-icon 8:24:00 AM AM

The Essential Elements of a Great Discount Program

As we mentioned, one of Access' core products is discount programs; bundles of valuable merchant offers sourced by us and offered to consumers through our...

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user-icon Ashley Autry
calender-icon Mar 13, 2019 time-icon 8:00:00 AM AM

6 Things You Should Know About Travel Perks as They Relate...

I’m a self-proclaimed Potterhead (a nickname given to fanatics of the Harry Potter series). Needless to say, one of my favorite trips as an adult (yes I said...

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user-icon Gary Toyn
calender-icon Mar 7, 2019 time-icon 7:20:00 AM AM

Engagement Trends 2019: Why Membership Discount Platforms...

Membership groups are trying to adapt to the increasing demands of members who want personally relevant value from the organizations they join. Here’s why...

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user-icon Andrew Graft
calender-icon Mar 2, 2019 time-icon 10:12:00 AM AM

My Oh My, What a Wonderful Day at Access

Those of us here at Access like to think of our little corner of the world as the happiest place on earth. Singing, dancing, group hugs...you know, the kind of...

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selfie-1
user-icon Kendra Lusty
calender-icon Feb 28, 2019 time-icon 8:00:00 AM AM

Are Your Member Benefits Still Relevant? Millennials, Gen Z...

You might call me a Millennial. I was born right there on the border of what’s considered a Millennial and a Gen Xer. I can sympathize with both, including the...

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user-icon Ashley Autry
calender-icon Feb 21, 2019 time-icon 9:27:02 AM AM

The 5 Fastest Ways to Lose the Loyalty of Your Customers &...

Have you ever asked yourself what creates loyalty? We have. In fact, we’ve filled several pages devoted to gathering the latest facts and stats about all...

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user-icon Kendra Lusty
calender-icon Jan 31, 2019 time-icon 10:00:50 AM AM

Lessons from Gillette: 3 Keys to Engaging in Social...

Entering the world of social commentary has its consequences. Just ask Gillette. In case you missed it, the razor-making powerhouse recently released an...

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emotional connection
user-icon Ashley Autry
calender-icon Jan 23, 2019 time-icon 2:13:35 PM PM

4 Ways to Create Emotional Engagement with Your...

One of the great things about working at Access is its positive attitude towards work-life balance and employee wellness. As a result, I get to spend more time...

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user-icon Kendra Lusty
calender-icon Jan 17, 2019 time-icon 3:05:18 PM PM

Three Emerging Trends in Member Engagement: Competitive...

Have you seen our Loyalty Statistics: the Ultimate Collection page lately? If not, you should. It’s ballooned to a jaw-dropping 1000+ statistics curated from...

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extra mile
user-icon Brandon Carter
calender-icon Dec 26, 2018 time-icon 9:00:00 AM AM

How Adding Value Builds Customer Loyalty

It’s no secret that MoviePass has been making major moves lately in an attempt to stay alive. When it first came out, MoviePass promised its subscribers the...

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tuxpi.com.1543533407
user-icon Ashley Autry
calender-icon Dec 18, 2018 time-icon 3:33:15 PM PM

The 2018 Access Development Year in Review

The holiday spirit is in the air at Access this time of year. When you walk through the office halls on any given day in December, you're bound to see...

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user-icon Kendra Lusty
calender-icon Dec 13, 2018 time-icon 8:20:00 AM AM

'Tis the Season for Workplace Awards at Access

We’ve discussed often on this blog how customer engagement begins with employee engagement. In fact, we strongly believe the best path to happy customers is to...

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user-icon Brandon Carter
calender-icon Dec 3, 2018 time-icon 3:30:30 PM PM

Four Common Traits of Successful Loyalty Programs

Ever walked away from a brand you love with a sour taste in your mouth after joining their loyalty program? It’s telling that while consumers belong to an...

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sizedWorkersNeeded
user-icon Michelle White
calender-icon Nov 26, 2018 time-icon 4:23:24 PM PM

The Hiring Squeeze: How Rock-Bottom Unemployment Rates...

Whose job is it to create member / customer loyalty for your organization? Account managers? Customer service reps? Maybe YOURS? You may even have a team in...

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user-icon Kendra Lusty
calender-icon Oct 23, 2018 time-icon 9:58:16 AM AM

The Partnership Effect: How Access Built America's Largest...

You may have noticed this blog contains many articles explaining why strong relationships are important in the business world. Organizations need a good...

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user-icon Brandon Carter
calender-icon Oct 5, 2018 time-icon 1:31:00 PM PM

Five Questions to Ask Your Loyalty Marketing Partner

Perks, rewards and loyalty programs are becoming increasingly popular these days. It seems like they’re everywhere – coffee shops, restaurants, clothing...

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user-icon Kendra Lusty
calender-icon Sep 22, 2018 time-icon 7:45:00 AM AM

WeFundThem Online Fundraising: A Smarter Platform for...

As America’s largest discount network, we at Access have a long history of working with fundraising organizations (of all shapes and sizes) to help them raise...

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user-icon Kendra Lusty
calender-icon Aug 27, 2018 time-icon 11:05:32 AM AM

Access Fundraising, Championing the Causes You Care About

Last week in this article, we introduced you to Access Fundraising (formerly TriQuest Fundraising), a new division of Access Development that has spent its...

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user-icon Kendra Lusty
calender-icon Aug 7, 2018 time-icon 8:28:45 AM AM

Discounts + Fundraising = A Match Made in Heaven

We discuss loyalty on this blog a lot – mostly in regards to customer loyalty, member loyalty and employee loyalty. After all, Access Development is the...

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user-icon Gary Toyn
calender-icon Jul 24, 2018 time-icon 7:54:00 AM AM

The 7 Deadly Sins of Member Engagement

Let’s face it. Many membership professionals have struggled with low engagement for so long, some may wonder if their program has been damned to membership...

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user-icon Kendra Lusty
calender-icon Jun 21, 2018 time-icon 10:10:17 AM AM

Access APIs - Making All Our Lives Easier

This is the API that Access built. This is the data that’s easier to share Because of the API that Access built. This is the member who is saving today Thanks...

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user-icon Emily Hayes
calender-icon Jan 30, 2018 time-icon 8:42:00 AM AM

The Five Traits of Bad Customers (And What to Do With Them)

For every action, there’s an equal and opposite reaction. For instance, it was fun eating the Halloween candy you should’ve been handing out to...

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user-icon Brandon Carter
calender-icon Jan 29, 2018 time-icon 6:06:00 AM AM

What a (Well Done) Discount Program Can Do For Your Member...

In this day and age, when consumers have more choices on where to spend their money, and more economic incentive to be overly selective about those choices,...

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user-icon Brandon Carter
calender-icon Jan 25, 2018 time-icon 8:30:00 AM AM

What is the Definition of Customer Engagement?

Stated simply, customer engagement is the depth of the relationship a customer has with a brand. It’s a fair question that’s being asked with more frequency,...

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user-icon Brandon Carter
calender-icon Jan 18, 2018 time-icon 2:13:00 PM PM

Customer Retention: Cheaper than Acquisition; Still Not Easy

There’s a longtime adage in business that says it costs five times more (or even more) to acquire a new customer than to retain an existing one. It’s cited all...

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user-icon Brandon Carter
calender-icon Jan 2, 2018 time-icon 8:02:00 AM AM

The Five Key Elements to Build Customer Engagement in 2018

2018 is the year you're going to make a ton of money. Even more than you're already making. Some of it will come from new customers. But the majority of it...

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user-icon Brandon Carter
calender-icon Dec 26, 2017 time-icon 8:37:00 AM AM

The 2017 Access Development Year in Review

December is a fun time around Access. Holiday decorations are up (and a contest for best-decorated area is underway), employees are catching the spirit, and...

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user-icon Brandon Carter
calender-icon Dec 19, 2017 time-icon 9:09:00 AM AM

Using Personalization to Build Engagement - Six Rules to...

It seems like we're several years into "personalization" as the hot topic in marketing and sales. You can easily lump it in with other buzzwords like...

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user-icon Guest Author
calender-icon Dec 12, 2017 time-icon 8:14:00 AM AM

Loyalty, Reimagined: How Data from Loyalty Programs Helps...

When Amazon bought Whole Foods for $13.7 billion in June of this year, brick and mortar grocers collectively shuddered: Amazon, the king of commerce, had...

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user-icon Brandon Carter
calender-icon Nov 15, 2017 time-icon 5:00:00 AM AM

Coupon Statistics: The Ultimate Collection

For many, coupons have strange connotations. They're something moms cut out, or they're only used by poor folks or the elderly. In reality, the opposites of...

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user-icon Brandon Carter
calender-icon Nov 14, 2017 time-icon 8:21:00 AM AM

Forget Bots (For Now): Why Customer Engagement Still Needs...

You’ve probably heard all the same talk I did. “Robots and AI are the future!” “Automation and personalization are the next great wave of customer engagement!”...

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user-icon Guest Author
calender-icon Oct 31, 2017 time-icon 8:45:00 AM AM

3 Ways to Empower the Voice of the Customer at Your Business

Your customers have a voice. Your customers use that voice to leave feedback about your business within seconds on social media and online review platforms...

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user-icon Guest Author
calender-icon Oct 24, 2017 time-icon 8:06:00 AM AM

Why Loyal Customers Are Your Best Marketers

Whatever the relationship, there’s one thing that’s valued most. Trust. Most know it’s easier selling to an existing customer than acquiring new ones. While...

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user-icon Emily Hayes
calender-icon Oct 10, 2017 time-icon 8:33:00 AM AM

One Year In, What We've Learned From Our Customer Success...

Access has always been very good at customer relationships. We wouldn’t have experienced steady, uninterrupted growth for 30+ years if we didn’t have a good...

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user-icon Brandon Carter
calender-icon Oct 3, 2017 time-icon 12:00:00 AM AM

How Customer Engagement Pros Can Impact Their Company's...

As engagement, loyalty, and customer success pros, we have a lot of tools to work with. Loyalty programs, incentives, gifts, rewards, content, data, and...

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user-icon Guest Author
calender-icon Sep 26, 2017 time-icon 8:26:00 AM AM

5 Tips and 11 Tools to Earn Your Customers’ Loyalty with...

Having a good email database is the first step towards a successful email marketing campaign, but there's more you need to do to achieve that success. Everyone...

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user-icon Brandon Carter
calender-icon Sep 19, 2017 time-icon 8:22:00 AM AM

Access Brings Member Engagement Talk to SUBCOM 2017

Every customer is a member. At least, that's an argument I've tried to make a couple times here. To me, "customer" implies someone that completed a...

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user-icon Brandon Carter
calender-icon Sep 13, 2017 time-icon 9:22:37 AM AM

Customer Loyalty at First Sight? It's Possible (But Don't...

Movies and novels throughout history have convinced us that there is such a thing as “love at first sight.” And you know what: it’s true! People do randomly...

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user-icon Guest Author
calender-icon Sep 5, 2017 time-icon 8:27:00 AM AM

How Your Brand’s Email Marketing Can Call Consumers to...

So long as you are not doing business in a third-world country, the target market for your business is definitely using email. By the end of 2024, more than...

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user-icon Brandon Carter
calender-icon Aug 29, 2017 time-icon 8:23:00 AM AM

The Secret (and Free) Driver Behind Wildly Successful...

In the world of work, people take a job because it provides a source of income and benefits. They excel at work, and run through brick walls for their company,...

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user-icon Brandon Carter
calender-icon Aug 22, 2017 time-icon 8:44:00 AM AM

Eight Ways to Generate Word-of-Mouth Marketing and Referrals

As a parent, you can bark at your kids all day and they won't hear a word. But somehow they can recite every inane word uttered by their close friends. Kids...

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user-icon Brandon Carter
calender-icon Aug 15, 2017 time-icon 8:16:00 AM AM

Most of Your Customers are Happy. Why Aren't They Loyal?

Are you mad at a business right now? Maybe the laundromat lost your favorite shirt. Perhaps the local chicken place served up fried vermin instead of chicken....

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user-icon Guest Author
calender-icon Aug 8, 2017 time-icon 8:25:00 AM AM

Know Thy Customer: Why companies MUST have a data-centric...

Here’s a quick experiment for you: open up your email inbox, and hop over to your promotions tab. What do these marketing emails look like? I’m seeing highly...

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user-icon Brandon Carter
calender-icon Aug 1, 2017 time-icon 8:32:00 AM AM

Are Loyalty Programs Still the Best Path to Loyalty?

If you need to water your lawn, you grab a hose. If you need to get in shape, you purchase a gym membership. And if you need to stem customer churn, you get a...

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user-icon Brandon Carter
calender-icon Jul 25, 2017 time-icon 8:25:00 AM AM

Can You Guarantee Customer Loyalty in 30 Days or Less? Try...

Is there such a thing as a 30-day plan to guarantee customer engagement and loyalty? Nope. But we’re firm believers that there are specific steps every...

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user-icon Guest Author
calender-icon Jul 18, 2017 time-icon 8:24:00 AM AM

Fostering Brand Loyalists with CRM Software

We all want those ride-or-die customers—the ones who are the first in line to buy your new product, test out your new services, or boast on social media about...

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user-icon Emily Hayes
calender-icon Jul 11, 2017 time-icon 8:21:00 AM AM

How to Save the Day and Convince Your Executives to Adopt...

Sometimes change stinks. New Coke. When the "Most Interesting Man in the World" turned into one that was just "Sort of Interesting." That one time a major...

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user-icon Brandon Carter
calender-icon Jul 5, 2017 time-icon 11:15:00 AM AM

The Customer Engagement Learning Library

We produce a ton of content on the topics of customer engagement and loyalty, discount programs, member benefits, rewards and incentives, consumer research and...

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user-icon Brandon Carter
calender-icon Jun 27, 2017 time-icon 8:28:00 AM AM

Why Friction Isn't Always Bad for Your Customer Experience

“People who run marathons have lost their @$%@#$ minds!” That was my primary thought around the time I hit mile 20 in my first marathon experience. My body...

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user-icon Brandon Carter
calender-icon Jun 20, 2017 time-icon 8:28:00 AM AM

How to Call Your Shot (and Nail It) for Customers Every Time

It was game three of the World Series, 1932. The New York Yankees versus the Cubs at Wrigley Field. Score tied 4-4. An aging Babe Ruth steps up to the plate...

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user-icon Brandon Carter
calender-icon Jun 6, 2017 time-icon 8:36:00 AM AM

10 Simple Ways to Promote Your Discount Program

It's fun to invest in something that can lead to greater loyalty and engagement. Maybe it's a loyalty program, complete with gamification and micro-rewards...

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user-icon Brandon Carter
calender-icon May 30, 2017 time-icon 8:38:00 AM AM

STAND OUT FROM THE CROWD: Eight Alternative Customer...

It can feel really good to go along with the crowd. There's not much risk in wearing a Golden State Warriors jersey, buying tickets to a Taylor Swift concert,...

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user-icon Emily Hayes
calender-icon May 23, 2017 time-icon 9:47:00 AM AM

Why Customer Success Isn't Just for Software Companies

You have to give a lot of credit to new technology companies. They've brought so many good things to life. Like emojis, automated vehicles, and drones that can...

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M12629 Access 30 Day Infographic vP3.png
user-icon Brandon Carter
calender-icon May 9, 2017 time-icon 8:14:00 AM AM

How to Earn Customer Loyalty in 30 Days (A Step-by-Step...

Most readers of this site (and any other website) won't make it past this first sentence. Heck, most of them didn't even make it past the headline.

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user-icon Brandon Carter
calender-icon Apr 27, 2017 time-icon 9:49:00 AM AM

Remembering Our Friend and Colleague Dave Cook

It is with extremely heavy hearts that we say goodbye to a dear friend and colleague. Dave Cook was an Access standard, serving as our Vice President of...

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user-icon Brandon Carter
calender-icon Apr 25, 2017 time-icon 8:24:00 AM AM

Infographic: Checking Up On Your Discount Program

We've been saying for a few weeks now that discount programs are an effective tool to drive engagement and acquisition. But how do you know it's doing those...

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user-icon Emily Hayes
calender-icon Apr 18, 2017 time-icon 8:19:00 AM AM

5 Signs You're Ready for a Formal Customer Success Effort

Recently I wrote about how everyone in an organization, in some way, owns customer satisfaction. Even if you never interact with a customer directly, the work...

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user-icon Guest Author
calender-icon Apr 4, 2017 time-icon 8:37:00 AM AM

Five Strategies to Build Customer Relationships

(This is a guest post from our friends at Credit.com) Attracting customers to your business is an important first step, but it's hardly the end of the road....

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user-icon Brandon Carter
calender-icon Mar 28, 2017 time-icon 8:43:00 AM AM

A Closer Look at Discount Programs and Engagement (New...

For seven years we've published articles and tips on engagement and loyalty. We've developed a great readership and have had the good fortune of starting some...

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user-icon Brandon Carter
calender-icon Mar 21, 2017 time-icon 8:41:00 AM AM

Three Ways to Indirectly Profit from Your Most Engaged...

How do you monetize a loyal customer base? Well, they're already customers…so they're already monetized, right? But there's more they can give you. There are...

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user-icon Brandon Carter
calender-icon Mar 16, 2017 time-icon 8:01:00 AM AM

Employee Engagement = Customer Engagement

What's the quickest way to lose a customer? Have a bad product. What's the quickest way to lose a customer AND their friends/family? Have bad service. Or, to...

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user-icon Emily Hayes
calender-icon Mar 14, 2017 time-icon 8:36:00 AM AM

The New Culture of Customer Success

Let me ask you a question: Who owns the customer experience at your company? Who's responsible for making sure people return again and again? Account managers,...

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user-icon Brandon Carter
calender-icon Mar 7, 2017 time-icon 8:44:00 AM AM

Three Ways to Increase Revenue from Your Most Engaged...

Step 1: Get loyal customers Step 2: Profit That's the dream! We all know step one is a pain in the rear, but once you get the loyalty and engagement, the money...

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user-icon Brandon Carter
calender-icon Feb 21, 2017 time-icon 8:42:00 AM AM

How to Get Your Customers to Do Anything You Ask

Nobody likes popups on websites. They're intrusive. Invasive. Repulsive. But they work. Go to the most popular online marketing blogs right now, and you'll be...

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user-icon Brandon Carter
calender-icon Feb 14, 2017 time-icon 9:19:00 AM AM

Five Customer Engagement and Loyalty Strategies Used by the...

If you work in customer/member retention, at some point you've asked yourself in desperation, "What in the &#%@ do these people want?" Some days it feels like...

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user-icon Brandon Carter
calender-icon Jan 24, 2017 time-icon 9:04:00 AM AM

Need More Customer Engagement? Answer These Five Questions...

Anyone can get customers. Customer acquisition can be gamed by throwing money, hiring more sales people, even outright trickery. Customer loyalty is a much...

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user-icon Brandon Carter
calender-icon Jan 10, 2017 time-icon 8:48:00 AM AM

The Bold Idea Every Company Interested in Customer...

To open 2016, we put forth a bold suggestion that would help every company create better customer engagement and loyalty. We doubt any of you took the new...

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user-icon Brandon Carter
calender-icon Dec 27, 2016 time-icon 9:34:00 AM AM

The Access Development 2016 Year in Review

It's hard to believe that another year is already at an end, but the cold weather and snow outside our office are constant reminders that 2017 is just around...

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user-icon Brandon Carter
calender-icon Dec 13, 2016 time-icon 9:14:00 AM AM

Five Customer Engagement Resolutions for 2017

It seems like just last week we were suggesting companies take their 2016 business development budgets and dump all that money into customer loyalty. But time...

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user-icon Brandon Carter
calender-icon Dec 6, 2016 time-icon 9:15:00 AM AM

Wired for Deals: The Scientific Benefits of Saving Money

Consumers carry big sticks these days. Just ask anyone who's ever been tasked with online brand management. Nothing can bring a large corporate empire to its...

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user-icon Brandon Carter
calender-icon Dec 1, 2016 time-icon 2:35:00 PM PM

We're a Top Workplace! (and You Need to Join Us)

Normally, this space is reserved for discussion of customer engagement and loyalty, of discount programs and oodles of statistics. We're going to very briefly...

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user-icon Brandon Carter
calender-icon Nov 29, 2016 time-icon 8:45:00 AM AM

Why Customer Engagement Matters

At this point, customer engagement still feels a bit nebulous. Some, including yours truly, have put definitions and ideas around it. For the most part, it's...

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user-icon Brandon Carter
calender-icon Nov 22, 2016 time-icon 8:44:00 AM AM

How Online and B2B Businesses Can Get on the Local Spending...

As it turns out, marketing hype folks are onto something with this idea of "hyperlocal." After all, we just published research that shows consumers are staying...

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user-icon Brandon Carter
calender-icon Nov 8, 2016 time-icon 8:25:00 AM AM

(Infographic) The Big Difference Between Small Purchases

92% of consumers aren't going beyond 20 minutes to make routine purchases. That's the big takeaway from our recent survey on consumer spending proximity. (Be...

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user-icon Brandon Carter
calender-icon Oct 25, 2016 time-icon 11:17:39 AM AM

10 Low-Cost, Ninja Customer Engagement Tactics

Is it possible we're overthinking customer engagement and loyalty? A quick glance around at some of the commentary in the industry hits on some deep concepts....

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user-icon Brandon Carter
calender-icon Oct 18, 2016 time-icon 8:41:00 AM AM

Why Your Customer Engagement Efforts Should Steal From Blog...

A few weeks back we discussed the ways that blogging can be used specifically to engage and retain customers. It's one of the great things about social media -...

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user-icon Brandon Carter
calender-icon Oct 11, 2016 time-icon 9:21:00 AM AM

The Lamest Excuses Companies Give For Not Being More...

We've all done business with a company that clearly does not give a crap about earning customer loyalty. It's. So. Frustrating. They take your money without...

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user-icon Brandon Carter
calender-icon Oct 4, 2016 time-icon 8:50:00 AM AM

The Difference Between User Experience and Customer...

Stay with me here. A user is your customer. A customer is your user. But the user experience (UX) is a very different animal than the customer experience (CX)....

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user-icon Brandon Carter
calender-icon Sep 27, 2016 time-icon 8:22:00 AM AM

Three Years of Customer Engagement & Loyalty Stats,...

There's a very good chance that if you're reading this, you stumbled over here from one of our stats pages. In case you're new to our blog, allow me to...

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user-icon Brandon Carter
calender-icon Sep 20, 2016 time-icon 8:08:00 AM AM

How Blogging Can Boost Your Customer Engagement and...

Don't worry, this isn't another internet marketing guilt trip about why you should be blogging. Well, at least it isn't a guilt trip. Most internet marketing...

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user-icon Brandon Carter
calender-icon Sep 6, 2016 time-icon 9:00:00 AM AM

The Awesome, Lesser-Known Benefits of Offering Discounts

There are many retail pundits who say you shouldn't market your business with discounts. They say you'll damage profitability and bring in a bunch of customers...

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user-icon Brandon Carter
calender-icon Aug 30, 2016 time-icon 8:30:00 AM AM

When to Use Customer Feedback, and When to Ignore It

Sometimes, it's best to just ignore what customers are saying. Is that blasphemy? We've preached "customer feedback is as precious as gold" as much as anyone....

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user-icon Brandon Carter
calender-icon Aug 23, 2016 time-icon 8:30:00 AM AM

The Key to Connecting with Customers in an Ad-Blocker World

The first popup on the internet was probably built with good intentions. "I really want people to see my message, so I'm going to float it above the page to...

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user-icon Brandon Carter
calender-icon Aug 16, 2016 time-icon 9:00:00 AM AM

New Resource: Access Client Case Studies

"What exactly does Access Development do? Some kind of programming?" With a name like Access Development, we get that question frequently. But most people...

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user-icon Brandon Carter
calender-icon Aug 9, 2016 time-icon 9:00:00 AM AM

How This Leftover Sandwich Can Improve Your Customer...

That's a ridiculous sandwich. And not the greatest photo, admittedly. That's what it looked like as leftovers about six hours after a recent team lunch. But...

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user-icon Brandon Carter
calender-icon Aug 2, 2016 time-icon 8:30:00 AM AM

Why You Should Add a Little Sizzle To Your Member Benefits

Think of a professional association or membership organization you’re a member of. Now think of the benefits you get from being a member of said organization....

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user-icon Brandon Carter
calender-icon Jul 26, 2016 time-icon 9:00:00 AM AM

How Time Travel is Going to Improve Your Member Engagement...

Technology is advancing rapidly. As in, “Is the Terminator a possibility?” is an actual conversation occurring in the technology world right now. Virtual...

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user-icon Brandon Carter
calender-icon Jul 19, 2016 time-icon 9:00:00 AM AM

The Element That Turned PokemonGo into a National Obsession...

Take a peek outside your window right now, and chances are you’ll see a small herd of wandering teenagers and Millennials, staring at their phones and...

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user-icon Brandon Carter
calender-icon Jul 12, 2016 time-icon 9:00:00 AM AM

Is Customer Loyalty Good for the Customer?

Last week a post on the Access Perks Blog questioned whether employee loyalty is actually good for the employee. In many companies the answer is no. In those...

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user-icon Brandon Carter
calender-icon Jul 5, 2016 time-icon 8:30:00 AM AM

Why You Should Connect with Other Member Engagement and...

Consumers are terrifying. Directly or indirectly, they control the fate of every business. Yet they’re often erratic They’re prone to love you one minute and...

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user-icon Brandon Carter
calender-icon Jun 21, 2016 time-icon 9:00:00 AM AM

The Top Benefits of Loyalty Programs (That Have Almost...

Loyalty programs don’t build loyalty. Right? Isn’t that what we’re supposed to believe, according to many popular business pundits? Let’s run with that. Let's...

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user-icon Brandon Carter
calender-icon Jun 14, 2016 time-icon 8:30:00 AM AM

10 Tactics to Create Member Loyalty in the First 30 Days

Putting a clock to something makes it more exciting. Imagine sports without a clock. At some point, the ref just decides that’s enough basketball and blows the...

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user-icon Brandon Carter
calender-icon Jun 8, 2016 time-icon 8:00:00 AM AM

An In-Depth Guide To the New Access Mobile Coupon App

Access was the first discount program in the world to launch a mobile coupon network and app, My Deals Mobile. In the beginning, people were only just coming...

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user-icon Brandon Carter
calender-icon Jun 2, 2016 time-icon 7:30:00 AM AM

30 Simple Member Engagement Tips and Tricks

You’re doing what we suggested earlier this year and thinking of customers as members, right? After all, they’re yours for the taking every time they want to...

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user-icon Brandon Carter
calender-icon May 24, 2016 time-icon 9:00:00 AM AM

Want Better Customer Relationships? Send More Email

You should be sending more emails. Yes, we just talked about how email is in trouble. Yet here we are suggesting you increase your sending frequency. You still...

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user-icon Brandon Carter
calender-icon May 19, 2016 time-icon 9:00:00 AM AM

Customer Loyalty Tip: Stop Ignoring Email Replies

As an early Gmail user, I was fortunate enough to grab a short, common email address. Like having a basic, simple name on Twitter, I like to think it has some...

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user-icon Brandon Carter
calender-icon May 17, 2016 time-icon 10:00:00 AM AM

We just added serialization to our coupon network. Here’s...

It shouldn’t surprise you that many of us here at Access are coupon junkies. Our primary product is discount programs, after all. It’s not uncommon to see team...

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user-icon Brandon Carter
calender-icon May 12, 2016 time-icon 8:00:00 AM AM

(Announcement) A Closer Look at Employee Engagement &...

Consider, for a moment, all of the little elements that play a role in customer loyalty. Pricing, branding, peers, performance, experience, whims, proximity,...

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user-icon Brandon Carter
calender-icon May 11, 2016 time-icon 12:13:40 PM PM

What is a Premium Loyalty Program, and are They Right for...

Does it seem like more brands are wanting to have a DTR conversation with you? In case you’re not familiar with the acronym, DTR means “define the...

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user-icon Brandon Carter
calender-icon May 4, 2016 time-icon 8:30:00 AM AM

Four Non-Traditional Ways to Connect with Customers Across...

It’s the best of times for marketers. We’ve got so many channels to work with. Tons of data. And people are always available. Oh happy day! It’s the worst of...

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user-icon Brandon Carter
calender-icon May 3, 2016 time-icon 3:02:10 PM PM

Email Isn't Enough: Why Customer Engagement Needs to Spread...

Confession: about two years ago I stopped answering my phone unless I recognized the number or it was already in my database. Both my work line and cell phone....

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user-icon Brandon Carter
calender-icon Apr 27, 2016 time-icon 11:25:15 AM AM

Five Lessons Customer Engagement Pros Can Learn from...

Last week we posted about getting customers to be as passionate as you are. It’s so frustrating to pour out your blood, sweat and tears only to be met with...

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user-icon Brandon Carter
calender-icon Apr 19, 2016 time-icon 8:30:00 AM AM

What to do When Your Customers Don’t Share Your Passion

Is there anything more frustrating than pouring yourself into a business, only to be met with apathy by customers? You spend countless hours building something...

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user-icon Brandon Carter
calender-icon Apr 12, 2016 time-icon 11:01:57 AM AM

To Build Engagement and Loyalty, Fill in this Blank

Fill in the blank: To get the most out of my offering, my customers need to _________. What’s in the blank? What you fill in that blank with is your best shot...

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