Customer Loyalty at First Sight? It's Possible (But Don't Count on It)
Movies and novels throughout history have convinced us that there is such a thing as “love at first sight.”
And you know what: it’s true!
People do randomly lock eyes from across a crowded room, sparking instant passion and the shared knowledge that they’re meant to be together forever.
Seriously, there’s science revealing the numerous judgments our brains have evolved to make within the first few milliseconds of meeting someone.
So yes, it’s real.
It also only happens for a tiny fraction of the population. Roughly half of all marriages end in divorce, after all.
For the rest of us, lasting relationships and affinity are built over time. They require ongoing effort, trust, and a genuine connection.
The same is true of business relationships and how consumers decide which brands they seek out over others.
Topics: customer loyalty
Written by: Brandon Carter