---
title: Customer Loyalty at First Sight? It's Possible (But Don't Count on It)
description: Can customers become loyal to your brand after one purchase? Sure, but never count on it. Instead, build a system to bring them back.
image: http://blog.accessdevelopment.com/hubfs/blog-files/joining%20loyalty%20program.jpeg
---
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Customer Loyalty at First Sight? It's Possible (But Don't Count on It)
0:47
[ Brandon Carter ](https://blog.accessdevelopment.com/author/brandon-carter)
 Sep 13, 2017  9:22:37 AM AM
# Customer Loyalty at First Sight? It's Possible (But Don't Count on It)
Movies and novels throughout history have convinced us that there is such a thing as “love at first sight.”
And you know what: it’s true!
People do randomly lock eyes from across a crowded room, sparking instant passion and the shared knowledge that they’re meant to be together forever.
Seriously, there’s science revealing the numerous judgments our brains have evolved to make within the [first few milliseconds of meeting someone](https://www.sciencedaily.com/releases/2010/10/101022184957.htm).
So yes, it’s real.
For the rest of us, lasting relationships and affinity are built over time. They require ongoing effort, trust, and a genuine connection.
The same is true of business relationships and how consumers decide which brands they seek out over others.
**[(Continue reading the rest of this article over at ReviewTrackers.com)](https://www.reviewtrackers.com/customer-loyalty/)**
[](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/263750/e8afb104-0efb-41aa-9646-6b4a9ddebd5d)
Topics: [customer loyalty](https://blog.accessdevelopment.com/topic/customer-loyalty)
Written by: **[Brandon Carter](https://blog.accessdevelopment.com/author/brandon-carter)**
Find me on:
Brandon is a former writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding. Connect with him on LinkedIn or Twitter at @bscarter
[](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/263750/fcb9c64c-4d9a-485b-bdf9-f59af0285b77)
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- [points and miles rewards (1)](https://blog.accessdevelopment.com/topic/points-and-miles-rewards)
- [points programs (1)](https://blog.accessdevelopment.com/topic/points-programs)
- [product innovation (1)](https://blog.accessdevelopment.com/topic/product-innovation)
- [pymnts.com (1)](https://blog.accessdevelopment.com/topic/pymntscom)
- [reduce points program costs (1)](https://blog.accessdevelopment.com/topic/reduce-points-program-costs)
- [resort loyalty programs (1)](https://blog.accessdevelopment.com/topic/resort-loyalty-programs)
- [retaining coupon customers (1)](https://blog.accessdevelopment.com/topic/retaining-coupon-customers)
- [savings across america (1)](https://blog.accessdevelopment.com/topic/savings-across-america)
- [small business (1)](https://blog.accessdevelopment.com/topic/small-business)
- [social consciousness (1)](https://blog.accessdevelopment.com/topic/social-consciousness)
- [soda (1)](https://blog.accessdevelopment.com/topic/soda)
- [softcard (1)](https://blog.accessdevelopment.com/topic/softcard)
- [surveys (1)](https://blog.accessdevelopment.com/topic/surveys)
- [teachers (1)](https://blog.accessdevelopment.com/topic/teachers)
- [texas (1)](https://blog.accessdevelopment.com/topic/texas)
- [the chocolate (1)](https://blog.accessdevelopment.com/topic/the-chocolate)
- [top of wallet (1)](https://blog.accessdevelopment.com/topic/top-of-wallet)
- [top workplaces (1)](https://blog.accessdevelopment.com/topic/top-workplaces)
- [tourism statistics (1)](https://blog.accessdevelopment.com/topic/tourism-statistics)
- [travel discount (1)](https://blog.accessdevelopment.com/topic/travel-discount)
- [trends (1)](https://blog.accessdevelopment.com/topic/trends)
- [vacation statistics (1)](https://blog.accessdevelopment.com/topic/vacation-statistics)
- [virginia farm bureau (1)](https://blog.accessdevelopment.com/topic/virginia-farm-bureau)
- [walmart (1)](https://blog.accessdevelopment.com/topic/walmart)
- [what we're reading (1)](https://blog.accessdevelopment.com/topic/what-were-reading)
- [working at access (1)](https://blog.accessdevelopment.com/topic/working-at-access)
- [working for access (1)](https://blog.accessdevelopment.com/topic/working-for-access)
[See All >](https://blog.accessdevelopment.com/customer-loyalty-at-first-sight-its-possible-but-dont-count-on-it#)
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[ ](https://blog.accessdevelopment.com/index.php/2014/05/every-impression-counts-counting-brand-impressions-over-the-course-of-a-day)
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### [Every Impression Counts: Counting Brand...](https://blog.accessdevelopment.com/index.php/2014/05/every-impression-counts-counting-brand-impressions-over-the-course-of-a-day)
I consider myself “hard to get” for marketers. I don’t watch live television very often. I don’t ...
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[ ](https://blog.accessdevelopment.com/index.php/2014/03/brand-keys-2014-customer-expectations-grow)
BLOG
### [Brand Keys 2014: Customer Expectations Grow](https://blog.accessdevelopment.com/index.php/2014/03/brand-keys-2014-customer-expectations-grow)
As careful observers of the customer loyalty space, we get a bit excited about the annual 2014 ...
[Learn more ](https://blog.accessdevelopment.com/index.php/2014/03/brand-keys-2014-customer-expectations-grow)
[ ](https://blog.accessdevelopment.com/remembering-our-friend-and-colleague-dave-cook)
BLOG
### [Remembering Our Friend and Colleague Dave Cook](https://blog.accessdevelopment.com/remembering-our-friend-and-colleague-dave-cook)
It is with extremely heavy hearts that we say goodbye to a dear friend and colleague. Dave Cook was ...
[Learn more ](https://blog.accessdevelopment.com/remembering-our-friend-and-colleague-dave-cook)
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