Posted by Kendra Lusty on Aug 26, 2021 3:41:00 PM

We’ve been sharing the inner workings of the Access’ discount network. With the help of our partnership marketing team, we discuss the current effort to enhance the travel experience for members. When people hear the term “travel discounts,” they usually imagine discounts on hotel stays, car rentals, etc. You know, exp...

Posted by Kendra Lusty on Jul 19, 2021 1:15:27 PM

It's 2021 and if you're anything like us, you probably feel like you're having to learn how to engage members all over again.   The past year may have thrown the industry for a collective loop, but statistics are showing a promising future for businesses willing to learn what their customers and members want right now....

Posted by Kendra Lusty on Jun 25, 2021 9:00:00 AM

Last week, we released the article Superior Customer Service: Your Loyalty Program’s Secret Weapon. In it, we discussed the importance of customer service to any business, but especially to those with loyalty programs, which rely on a positive customer experience to succeed. In part 2 of this series below, we give some...

Posted by Ashley Autry on Jun 1, 2021 10:00:00 AM

(New: Only want the latest data? Check out our most recent year-specific collection of loyalty stats.) Customer brand loyalty is a rich and complex subject to grasp.  If you've found this page, you're probably trying to understand it too. You may be starting at the beginning, trying to define terms like customer loyalt...

Posted by Kendra Lusty on May 25, 2021 10:00:00 AM

Confession time. Whenever I have to call customer service, I always cringe, waiting for that dreaded phone tree before I ever get to talk to a person. I think my record is 18 selections before I got frustrated and pounded 0, which wasn’t listed but thankfully sent me to the operator anyway. I prefer to use a company’s ...

Posted by Kendra Lusty on May 4, 2021 10:00:00 AM

It’s hard to believe that so many companies still devote most of their resources to new business. Don’t get us wrong, a new customer is always a worthy pursuit. But this laser focus on the present often comes at the expense of the future. US companies spend $50 billion yearly on loyalty programs.  Meanwhile, businesses...