When Amazon bought Whole Foods for $13.7 billion in June of this year, brick and mortar grocers collectively shuddered: Amazon, the king of commerce, had continued its play into offline retail. Starting with the opening of Amazon bookstores (they currently have seven physical retail stores across the US), Amazon is leveraging its decades of data in order to change the way consumers shop in brick-and-mortar stores.
“We have this 20 years of information about books and ratings, and we have millions and millions of customers who are passionate,” said Jennifer Cast, VP of Amazon Books.
As Amazon moves into the grocery space, they stand to benefit from that same data that built their preeminence in the online world.
And so, the question remains: How can pure offline brands survive Amazon’s unchallenged move into their space?
(New: Only want the latest data? Check out our collection of 2017 loyalty stats.)
Customer brand loyalty is a rich and complex subject to grasp.
What is it? (Here's a definition.)
How is it earned?
Is it worth the effort?
For your convenience, we've compiled dozens of statistics to help light the way - from how many people are active in loyalty programs to what they're looking to get out of them and how they'd like to be communicated with.
We've tried to make this list as relevant as possible, which means we combed through recent research with a focus on the US (with the occasional global stat thrown in).
These stats are culled from a variety of sources, and we've provided source links for each of them (though some are gateway pages that require you to register or submit your information to receive the actual research).
Sometimes the data conflict with other sources - we'll leave it up to you to decipher which is most accurate.
We'll keep this list updated on a weekly basis with the latest and greatest. If you know of a stat we're missing, or want your own research included in our collection, leave us a note in the comments.
Once you have sold a product or service to a client the hard part is done. You have already converted a potential customer into an actual customer but how do you ensure that they continue to buy from you? How do you encourage customer loyalty and what part does social media have to play in this?
In this article, we focus on how you can use social media to not just get new customers but also retain them. In fact, if used correctly social media can be an excellent marketing and customer retention tool.
Everyone wants to get in on Millennials and their precious dollars, but how? How do you connect with a group that knows marketing when they see it and shies away from (most of) it? What can be done now to create lifetime loyalty?
To help provide some perspective, we've compiled a gathering of statistics on Gen Y loyalty and brand preferences.
We've focused on US-based research from the past 2-3 years, though there are exceptions. We'll add more as data becomes available, and feel free to tip us off to anything we've missed.
Here's what we know for sure now: