Are you mad at a business right now?
Maybe the laundromat lost your favorite shirt.
Perhaps the local chicken place served up fried vermin instead of chicken.
Or it could be that your preferred work commute coffee stop ran out of your favorite blend. (That's mine. Curse you, Carl's Coffee Haus!)
The odds are good that you're at least a little upset with some business out there, but it probably isn't that important. You'll move on after venting to a friend and maybe firing off a tweet or three.
But what about the other 50 businesses you've engaged or transacted with in the past few weeks? The ones that didn't screw up your order.
You're satisfied with them, right?
So you'll return, and give them your business again?
Some of them, maybe.
Most of them? Probably not.