Posted by Kendra Lusty on Apr 25, 2022 2:09:55 PM

What has 2022 brought for your business? Is everything back to normal? Have you found a new normal? Are you wondering if normal will ever be achievable again?   In this not-quite-post pandemic world, companies everywhere are having to learn how to engage members all over again.   The past years may have thrown the indu...

Posted by Kendra Lusty on Dec 20, 2021 9:20:15 AM

There are 525,600 minutes in a year, and as the popular Broadway song asks: “how do you measure a year?” As we at Access look back on 2021, perhaps we’d measure it in dollars saved by members, or even better, dollars earned as cash back from travel bookings (there were a lot of those). Or, maybe we should count the num...

Posted by Kendra Lusty on Nov 26, 2021 10:00:00 AM

Rewards are psychologically powerful tools for influencing behavior. People offer rewards to encourage strangers to help search for their lost items or pets. Grade schoolers will study extra hard on their spelling tests to earn a bonus recess. And my stubborn 8-year-old would probably still be in diapers if it weren’t ...

Posted by Kendra Lusty on Aug 26, 2021 3:41:00 PM

We’ve been sharing the inner workings of the Access’ discount network. With the help of our partnership marketing team, we discuss the current effort to enhance the travel experience for members. When people hear the term “travel discounts,” they usually imagine discounts on hotel stays, car rentals, etc. You know, exp...

Posted by Kendra Lusty on Jul 19, 2021 1:15:27 PM

It's 2021 and if you're anything like us, you probably feel like you're having to learn how to engage members all over again.   The past year may have thrown the industry for a collective loop, but statistics are showing a promising future for businesses willing to learn what their customers and members want right now....

Posted by Kendra Lusty on Jun 25, 2021 9:00:00 AM

Last week, we released the article Superior Customer Service: Your Loyalty Program’s Secret Weapon. In it, we discussed the importance of customer service to any business, but especially to those with loyalty programs, which rely on a positive customer experience to succeed. In part 2 of this series below, we give some...