Posted by Brandon Carter on Jan 16, 2018 8:34:00 AM

Just as we think we're starting to figure Millennials out, time brings us another, even more bizarre generation.
 
Gen Z, or those born between 2000 and 2016, are sometimes referred to as Centennials. And they're going to be a handful. 
 
These young folks are just starting to wield their economic power worldwide, but they've already impacted the way companies market and sell their products.
 
For example, ask someone 18 or younger who their favorite celebrity is and they won't name a singer or movie star. You'll hear about a YouTube vlogger, or a Snapchat celebrity.
 
Yeah, it's a different generation.
 
They're even more phone obsessed with Millennials, and even more price-savvy. Their social consciousness runs deep, but so does their desire to be seen and envied (most are still teenagers, of course).
 
To help you navigate what drives this generation's engagement and loyalty preferences, we've created this public database of statistics. It's smaller than our other collections for the moment, but give it a bookmark and check back periodically as we'll be adding data frequently.
 
Also, be sure to check out our other stats databases, including Millenial Loyalty Stats, Loyalty Stats (across all generations, of course), 2017 Loyalty Stats, and Coupons.
 
Have data that should be on here? Or want us to hunt down data for you? Leave us a comment and let us know.
 

When Amazon bought Whole Foods for $13.7 billion in June of this year, brick and mortar grocers collectively shuddered: Amazon, the king of commerce, had continued its play into offline retail. Starting with the opening of Amazon bookstores (they currently have seven physical retail stores across the US), Amazon is leveraging its decades of data in order to change the way consumers shop in brick-and-mortar stores.

“We have this 20 years of information about books and ratings, and we have millions and millions of customers who are passionate,” said Jennifer Cast, VP of Amazon Books.

As Amazon moves into the grocery space, they stand to benefit from that same data that built their preeminence in the online world.

And so, the question remains: How can pure offline brands survive Amazon’s unchallenged move into their space?

Posted by Brandon Carter on Nov 28, 2017 6:02:00 AM

(New: Only want the latest data? Check out our collection of 2017 loyalty stats.)

Customer brand loyalty is a rich and complex subject to grasp. 

What is it? (Here's a definition.)

How is it earned?

Is it worth the effort?

For your convenience, we've compiled dozens of statistics to help light the way - from how many people are active in loyalty programs to what they're looking to get out of them and how they'd like to be communicated with.

We've tried to make this list as relevant as possible, which means we combed through recent research with a focus on the US (with the occasional global stat thrown in).

These stats are culled from a variety of sources, and we've provided source links for each of them (though some are gateway pages that require you to register or submit your information to receive the actual research).

Sometimes the data conflict with other sources - we'll leave it up to you to decipher which is most accurate.

We'll keep this list updated on a weekly basis with the latest and greatest. If you know of a stat we're missing, or want your own research included in our collection, leave us a note in the comments.

Once you have sold a product or service to a client the hard part is done. You have already converted a potential customer into an actual customer but how do you ensure that they continue to buy from you? How do you encourage customer loyalty and what part does social media have to play in this?

In this article, we focus on how you can use social media to not just get new customers but also retain them. In fact, if used correctly social media can be an excellent marketing and customer retention tool.member benefits

Posted by Ashley Autry on Nov 7, 2017 6:02:00 AM

Is 2017 the year customer loyalty truly dies?
 
Or will brands step up their engagement and customer experiences to the level the modern consumer expects? 
 
What can be done to earn die-hard devotion and enthusiasm from a stretched and skeptical populace?
 
Who knows? One thing is for sure, we're going to make sure the data and stats are here for your perusal.
 
As we've done the last couple years, this page is going to contain every piece of relevant customer engagement and loyalty stat released in 2017. Of course, these stats plus stats of year's past can be found on our Ultimate Collection of Loyalty Statistics.
 
As always, we'll provide a link back to the original source of the data. If you have research you'd like us to include, feel free to drop it in the comments.
 

Everyone wants to get in on Millennials and their precious dollars, but how? How do you connect with a group that knows marketing when they see it and shies away from (most of) it? What can be done now to create lifetime loyalty?

To help provide some perspective, we've compiled a gathering of statistics on Gen Y loyalty and brand preferences.

We've focused on US-based research from the past 2-3 years, though there are exceptions. We'll add more as data becomes available, and feel free to tip us off to anything we've missed.

Here's what we know for sure now:

  1. They're heavily influenced by their peers and online networks
  2. The criteria they evaluate brands with is different from other generations, and leans heavily toward price and corporate social responsibility behavior
  3. They expect brands to be open to their voices and exhibit a willingness to change.