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Posted by Gary Toyn on Apr 29, 2020 7:00:00 AM

Now more than ever, staying abreast of the most effective loyalty and engagement practices is critical to surviving in a turbulent business environment.
 
As a loyalty and engagement company, we've spent the last few years scouring the digital universe to find the stats that matter most. For your convenience, we've vetted and curated the data and compiled them here. It's the most exhaustive collection of loyalty and engagement statistics anywhere on the web.
 
If you need some data to help you make a business decision, write an article, or if you need a few stats to help you prepare a business proposal, look no further. 
 
(Be sure to bookmark or subscribe to our email to be notified of any significant changes.)
 
Note: the stats below and more from recent years can be discovered on this page here: Ultimate Collection of Loyalty Statistics.
If you have any statistic or relevant data you'd like to share, don't be shy - drop it in the comments below.
 
Enjoy!

Posted by Brandon Carter on Feb 20, 2020 9:44:00 AM

 

We spend a lot of time talking about customer loyalty here. It’s part of this blog’s title, after all. We’re very interested in the mechanics that lead a customer to enter into a relationship, of sorts, with a brand.

And like any great relationship, that affection can’t just be a one-way street. It’s pretty safe to say that no brand has ever suffered from showing some love back to their customers.

The great thing about customer appreciation is it takes many forms. It’s giving away expensive items, but it’s also having a staff that remembers first names and frequent purchases. The bottom line is there are many ways a brand can make customers feel like it cares about them.

Here are 40 simple and inexpensive ways any brand can express appreciation for its customers:

Posted by Kendra Lusty on Feb 11, 2020 9:15:00 AM

Love at first sight can happen.

Just ask Hollywood.

Or if you want scientific proof, this study shows it takes about 1/5 of a second for the brain to make all the numerous judgments it takes to fall in love.

And for even more evidence, ask my husband. He loves to remind me just how quickly he fell in love with me, especially on a certain holiday in February... or when he's in trouble.

But it’s definitely rare. Not just for love between two individuals, but also between individuals and the businesses they frequent.

Posted by Ashley Autry on Dec 3, 2019 9:03:22 AM

And just like that, 2019 came and went - yet another prosperous year in the books. And we couldn't have done it without our incredible team of employees here at Access, as well as our awesome merchant partners and clients. We are beyond grateful for the many wonderful relationships we've made this year, fresh opportunities and new growth.

Now that Thanksgiving has passed, the Christmas decorations are up and the New Year is just around the river bend (as Pocahontas would say), we can't help but reflect on this past year and all its happenings.

It was a busy year to say the least. In addition to celebrating 35 years in business with a much needed refreshing of the Access brand (complete with a new logo, new colors, new website, and more), there were also plenty of cheerful product updates, money-saving endeavors and client success efforts to be shared.

Posted by Kendra Lusty on Dec 2, 2019 8:23:00 AM

We've written previously about the power of building strong relationships with merchant partners. But to highlight our partnership marketing team at Access, let's explore the importance of valuable offers and why merchants trust their business with Access. 

When it comes to merchant discounts, most consumers just want to know one thing: how good is the deal?

But for merchants, there’s a lot riding on the type of discount they can (and should) be willing to offer.

How is it then that the Access network consistently has better offers from more merchant providers than any other value added benefit in America? Especially when deep discounts are often associated with marketing gimmicks that only attract coupon addicts – customers who give their loyalty to the best current deal, not to favorite brands?

Posted by Brandon Carter on Nov 13, 2019 5:18:00 PM

It’s hard to believe that so many companies still devote most of their resources to new business. Don’t get us wrong, new customers is always a worthy pursuit.

But this laser focus on the present often comes at the expense of the future.

US companies spend $2 billion yearly on loyalty programs

Meanwhile, over $180 billion goes into advertising annually.

We get it. New business makes the CEO and shareholders happy. It earns parties in the breakroom and high fives in the boardroom.

Customer retention may not have all the sex appeal, but it's definitely more profitable. Even better, profits are just one of the positive aspects of retention and loyalty.

Let's go over the top ten benefits of retention, shall we?New Call-to-action