Posted by Kendra Lusty on May 4, 2021 10:00:00 AM

It’s hard to believe that so many companies still devote most of their resources to new business. Don’t get us wrong, a new customer is always a worthy pursuit. But this laser focus on the present often comes at the expense of the future. US companies spend $50 billion yearly on loyalty programs.  Meanwhile, businesses...

Posted by Kendra Lusty on Feb 10, 2021 8:00:00 AM

Love at first sight can happen. Just ask Hollywood. Or if you want scientific proof, this study shows it takes about 1/5 of a second for the brain to make all the numerous judgments it takes to fall in love. And for even more evidence, ask my husband. He loves to remind me just how quickly he fell in love with me, espe...

Posted by Kendra Lusty on Dec 15, 2020 9:54:33 AM

As 2020 draws to a close, the air is filled with comments like: “There’s no place like home for the holidays… too bad we can’t go.” and “Happy New Year… we hope.” and of course, “Is this dumpster fire of a year over yet?” Indeed it has been a difficult year for many. Some said goodbye to loved ones too early. Some stru...

Posted by Ashley Autry on Sep 14, 2020 8:30:00 AM

People fall in love with brands for many reasons. They're drawn to become loyal through value, performance, branding and their own personal ROI. Great customer service will also draw in a few people. But, in sick twist of fate, poor customer service is the overwhelming reason why people abandon brands. 47% of customers...

Posted by Gary Toyn on Apr 29, 2020 7:00:00 AM

Now more than ever, staying abreast of the most effective loyalty and engagement practices is critical to surviving in a turbulent business environment.   Companies across the world have studied what makes their constituents tick. Through their varied studies, patterns emerge. The best corporate discount programs, asso...

Posted by Brandon Carter on Feb 20, 2020 9:44:00 AM

  We spend a lot of time talking about customer loyalty here. It’s part of this blog’s title, after all. We’re very interested in the mechanics that lead a customer to enter into a relationship, of sorts, with a brand. And like any great relationship, that affection can’t just be a one-way street. It’s pretty safe to s...