the
access
loyalty blog

I've seen this movie before. An organization decides they want to launch a B2B (business to business) reward program, kicks off an RFP (request for proposal), and gets quoted a build timeline that stretches past the next fiscal year. The platform spec takes two months. The integration requirements...

At some point in most membership organizations' history, someone in a planning meeting used "loyalty program" and "member reward program" interchangeably, the...

Customers love rewards. Rewards are motivating. Earning them is fun. Using them is even more fun. How do businesses feel about rewards? Rewards are more likely...

Most businesses that run a customer rewards program can tell you how many people signed up. Far fewer can tell you whether the program is actually increasing...

The biggest lever for growth isn’t always about driving more traffic to an online store. It’s not even about convincing potential customers to buy. Even more...

Sometimes, old news is good news. That’s the case with returning customers because acquiring a new customer can cost 5-7x as much as retaining an old one.1...

Here's the loyalty program problem nobody talks about enough: sign-ups are not the same as loyalty. A customer who creates an account and earns points on a...

There are two ways to grow an ecommerce brand. One is the grind: spend a ton on ads, hope people come back, and keep repeating the cycle. The other? Build a...

Loyalty and Discount Program Trends and Statistics for 2026 Loyalty is a rich and complex subject—part customer psychology, part value strategy, part...

The post-purchase funnel is a powerful way to boost customer retention and increase revenue without spending more on acquisition. By focusing on strategies...

Modern businesses know sales are no longer the finish line in 2026. The real competitive edge lies in what happens after checkout.

Our members saved over $49 million last year! We're talking glasses at half price, Samsung for less, and enough Vegas and Orlando trips to make your travel...