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loyalty blog

Most businesses that run a customer rewards program can tell you how many people signed up. Far fewer can tell you whether the program is actually increasing profits.

The biggest lever for growth isn’t always about driving more traffic to an online store. It’s not even about convincing potential customers to buy. Even more...

Sometimes, old news is good news. That’s the case with returning customers because acquiring a new customer can cost 5-7x as much as retaining an old one.1...

Here's the loyalty program problem nobody talks about enough: sign-ups are not the same as loyalty. A customer who creates an account and earns points on a...

There are two ways to grow an ecommerce brand. One is the grind: spend a ton on ads, hope people come back, and keep repeating the cycle. The other? Build a...

The post-purchase funnel is a powerful way to boost customer retention and increase revenue without spending more on acquisition. By focusing on strategies...

Modern businesses know sales are no longer the finish line in 2026. The real competitive edge lies in what happens after checkout.

Our members saved over $49 million last year! We're talking glasses at half price, Samsung for less, and enough Vegas and Orlando trips to make your travel...

Loyalty used to be simpler. You showed up, you got a punch card, you came back. Now customers have hundreds of alternatives a click away. Worse still, most of...

Many ecommerce brands focus their marketing budgets on acquisition. This makes sense on the surface. After all, without customers, there’s no business....

When thinking of launching a B2B loyalty program, I’m sure you’ve asked the question, "What do we actually get out of it?" It's a good question. And in 2026,...