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loyalty blog

People fall in love with brands for many reasons. They're drawn to become loyal through value, performance, branding and their own personal ROI. Great customer service will also draw in a few people. But, in sick twist of fate, poor customer service is the overwhelming reason why people abandon...

There are many ways to define customer loyalty. First and foremost, customer loyalty occurs when an individual consistently engages with a brand through...

And just like that, 2019 came and went - yet another prosperous year in the books. And we couldn't have done it without our incredible team of employees here...

I’ll never forget how tiny my daughter was when she learned to say “thank you.” If you gave her a marshmallow, you were guaranteed an enthusiastic “thank you.”...

Amazon.com dominates the e-commerce space, and is otherwise wreaking havoc on free white-labeled discount programs. Only discount programs with in-store...

Last week, we discussed the importance of a great onboarding effort in the article “What is Onboarding? The Next Critical Step in Your Loyalty Program.” And...