Posted by Kendra Lusty on Aug 26, 2021 3:41:00 PM

We’ve been sharing the inner workings of the Access’ discount network. With the help of our partnership marketing team, we discuss the current effort to enhance the travel experience for members. When people hear the term “travel discounts,” they usually imagine discounts on hotel stays, car rentals, etc. You know, exp...

Posted by Kendra Lusty on Jun 25, 2021 9:00:00 AM

Last week, we released the article Superior Customer Service: Your Loyalty Program’s Secret Weapon. In it, we discussed the importance of customer service to any business, but especially to those with loyalty programs, which rely on a positive customer experience to succeed. In part 2 of this series below, we give some...

Posted by Kendra Lusty on May 25, 2021 10:00:00 AM

Confession time. Whenever I have to call customer service, I always cringe, waiting for that dreaded phone tree before I ever get to talk to a person. I think my record is 18 selections before I got frustrated and pounded 0, which wasn’t listed but thankfully sent me to the operator anyway. I prefer to use a company’s ...

Posted by Kendra Lusty on Dec 2, 2019 8:23:00 AM

We've written previously about the power of building strong relationships with merchant partners. But to highlight our partnership marketing team at Access, let's explore the importance of valuable offers and why merchants trust their business with Access.  When it comes to merchant discounts, most consumers just want ...

Posted by Kendra Lusty on Sep 19, 2019 9:39:19 AM

Last week, we discussed the importance of a great onboarding effort in the article “What is Onboarding? The Next Critical Step in Your Loyalty Program.” And now in the article below we’ll show you some techniques for making your onboarding efforts great. As a Cub Scout leader, I recently coached a group of 8-year-old b...

Posted by Kendra Lusty on Sep 10, 2019 8:26:55 AM

Congratulations! You’ve attracted yourself a new member and you’re bound to be best friends forever, right? The reality, unfortunately, is that most members won’t stick with you beyond the first week, and even more will disappear by the end of a month.  Those who stick around for the long haul are your loyal members an...