It is with extremely heavy hearts that we say goodbye to a dear friend and colleague. Dave Cook was an Access standard, serving as our Vice President of Corporate Sales for over 17 years. He passed last week after a car accident.

Dave was a classic salesman in every best aspect of the phrase. He was attentive, personal, comforting, and professional. He took care of clients and made sure important details were never overlooked. To his employees, he was both a mentor and a cheerleader.

Posted by Brandon Carter on Dec 27, 2016 9:34:00 AM

It's hard to believe that another year is already at an end, but the cold weather and snow outside our office are constant reminders that 2017 is just around the corner.

Looking back, 2016 was probably our best year ever. We know, it seems like we say that every year!

But it's true - Access Development experienced more growth and success than ever before. 2016 was just the latest in a steady upward trend for several years in a row now.

So what happened this year that's been so great? Here are just a few highlights from Access' 2016:

Posted by Brandon Carter on Aug 16, 2016 9:00:00 AM

"What exactly does Access Development do? Some kind of programming?"

With a name like Access Development, we get that question frequently. But most people quickly catch on that we're an engagement and loyalty company.

But then the followup question to that is, "Well, how exactly do you build engagement and loyalty?"

The answer is low-cost member benefits, employee perks, premium incentives, upsell packages, and so on.

We do our best to explain it, but sometimes these things need to be expressed in a story.

Which is why we've rolled out a new case study section on AccessDevelopment.com.

Kid won't eat dinner or do their homework? You can try withholding dessert and video games, but that only builds resentment from the little darlings.

Many parents, myself included, find that incentivizing behavior is the ticket to success.

Go a week without picking on your sister? Here's a trip to the arcade.

Perfect grades for the semester? New video game.

We're not talking about throwing a cookie into the mouth of a screaming child after a parent rejects buying a $200 LEGO castle. That's bribery, not incentivizing, and it's not a good way to build long-term habits.

The idea is to express that doing something of value can have even more, extra value attached to it. It's rewarding the right behavior to help them see the value of that behavior. It works for many parents, and it works for many businesses.

Posted by Brandon Carter on Dec 22, 2015 8:30:00 AM

As 2015 draws to a close, those of us at Access Development wanted to take a moment to say thank you to every one of our clients, partners, and contacts who helped make this year the best one yet. Along with our best wishes to each of you, here’s a brief recap of why 2015 has been so special - and why we think 2016 will be even better.

It was an unprecedented year in our product development, as we introduced five key solutions intended to address specific needs:

A coworker and I were having a debate about whether periods and commas should be inside or outside quotation marks, which we decided should be settled by the internet.

So I turned to one of my favorite grammar blogs (yes, they exist), but upon loading it up my Ghostery went ballistic.

For those unfamiliar with Ghostery, it’s a plugin for Chrome and Firefox that alerts you when your data is being accessed on a web page. Anytime a plugin or advertisement or analytics system grabs your cookie (and therefore your browsing history, location, IP, browser, etc), Ghostery lets you know. If you want, you can block the trackers from accessing your information.

It’s an essential tool for me as a marketer, and an easy way to stay aware as a regular Joe surfing the internet.

Anyway, Ghostery flipped out when I visited the grammar blog. 108 trackers were grabbing my information.

108! 108 companies grabbing bits and pieces of data about me. The most I’d seen previously was 75.

They got my information, and I got to learn that, in the US, commas and periods go inside the quotations.