the
access
loyalty blog

Let’s be honest, loyalty programs used to be all about collecting points and hoping one day they turned into… something. Maybe a toaster. Maybe a flight. Maybe nothing.

2025 proved that loyalty programs are no longer “set it and forget it.” Inflation, shifting consumer expectations, and rapid advances in AI forced brands to...

Once upon a time, planning a trip meant hours of scrolling through websites, reviews, and booking engines. Today? Many travelers, including me, simply ask AI...

One day, I spotted someone familiar in the grocery store, but I couldn’t remember her name or where I knew her from. So, instead of saying “hi,” I ducked down...

At Access, our mission is simple: Empowering people to experience more by adding value to every purchase. That means constantly evolving our offerings to meet...

People willingly hand their money over to corporations all the time. They’re happy to do so when they get something of value in exchange: product, service,...

What if everyday purchases like eating out, new shoes, groceries, a zoo visit, or a hotel stay came with built-in savings? Good news! That’s the everyday...

There’s something keeping your members up at night. Is it the neighbor's barking dogs? Probably for some. Heartburn? Hopefully not. According to a recent...

Remember "revenge travel"? (Cue the snickers and eye rolls.) Talk to anyone in the travel industry, and they’ll tell you that post-pandemic travel frenzies are...

Rewards are psychologically powerful tools for influencing behavior. People offer rewards to encourage strangers to help search for their lost items or pets....

The season of giving (and spending!) is here, and you can bet your bottom dollar that consumers everywhere are preparing for it. The question is: are you?...

Summary: Your members are constantly bombarded with emails, videos, and chat feeds, making it challenging for membership marketers to capture their attention...