It’s holiday shopping season. People have abandoned their families to shop on Thanksgiving, then stood outside in the wee hours of the morning on Black Friday waiting for doors to open.
They’ve dutifully ignored work (on occasion) to browse online retailers. They’ve sharpened their elbows and mobilized through intense crowds at malls, warehouse stores, and big box retailers.
People will go to great lengths to get a great deal. They’ll do things outside their normal scope of behavior, especially this time of year.
In fact, if you browse through our collection of coupon statistics, you’ll see that valuable merchant content inspires people to try a lot of new things.
Even mobile payments.