We spend a lot of time talking about customer loyalty here. It’s included in our blog’s title after all. We’re very interested in the mechanics that lead a customer to enter into a relationship, of sorts, with a brand. And like any great relationship, that affection can’t just be a one-way street....
Last week, we discussed the importance of a great onboarding effort in the article “What is Onboarding? The Next Critical Step in Your Loyalty Program.” And...
Congratulations! You’ve attracted yourself a new member and you’re bound to be best friends forever, right? The reality, unfortunately, is that most members...
I live in a small town and our only shoe store, Payless Shoes, recently went out of business. And while their liquidation sales were awesome – $2 per pair boys...
For every action, there’s an equal and opposite reaction. For instance, it was fun eating the Halloween candy you should’ve been handing out to...
Access has always been very good at customer relationships. We wouldn’t have experienced steady, uninterrupted growth for 30+ years if we didn’t have a good...
Gary Toyn
