Posted by Guest Author on Dec 12, 2017 8:14:00 AM

When Amazon bought Whole Foods for $13.7 billion in June of this year, brick and mortar grocers collectively shuddered: Amazon, the king of commerce, had continued its play into offline retail. Starting with the opening of Amazon bookstores (they currently have seven physical retail stores across the US), Amazon is leveraging its decades of data in order to change the way consumers shop in brick-and-mortar stores.

“We have this 20 years of information about books and ratings, and we have millions and millions of customers who are passionate,” said Jennifer Cast, VP of Amazon Books.

As Amazon moves into the grocery space, they stand to benefit from that same data that built their preeminence in the online world.

And so, the question remains: How can pure offline brands survive Amazon’s unchallenged move into their space?

Posted by Guest Author on Nov 21, 2017 10:01:00 AM

Once you have sold a product or service to a client the hard part is done. You have already converted a potential customer into an actual customer but how do you ensure that they continue to buy from you? How do you encourage customer loyalty and what part does social media have to play in this?

In this article, we focus on how you can use social media to not just get new customers but also retain them. In fact, if used correctly social media can be an excellent marketing and customer retention tool.Loyalty Statistics The Ultimate Collection

Posted by Guest Author on Oct 31, 2017 8:45:00 AM

Your customers have a voice.

Your customers use that voice to leave feedback about your business within seconds on social media and online review platforms like Facebook, Google, and Twitter.

It’s essential that you allow customers to use their voice, to leave their feedback for you and other customers to see. This will give you the opportunity improve your products and services (based on customer experiences) and to develop relationships with customers by responding to their feedback.

Here are three ways to empower the Voice of the Customer at your business.

Posted by Guest Author on Oct 24, 2017 8:06:00 AM

Whatever the relationship, there’s one thing that’s valued most. Trust.

Most know it’s easier selling to an existing customer than acquiring new ones. While developing loyal customers presents a whole different set of challenges, your customer is the pulse of a business and can define your success. Their loyalty comes from your ability to build trust.

Developing loyal customers begins with getting things right. Identifying issues, providing resolutions, and fine tuning along the way. It’s building on trust that certain standards are met, and maintained. It reflects on your brand, and a task that shouldn’t be taken lightly.

What does this have to do with loyal customers being your best marketers? We’ll get there.

Posted by Guest Author on Sep 26, 2017 8:26:00 AM

Having a good email database is the first step towards a successful email marketing campaign, but there's more you need to do to achieve that success. Everyone receives marketing emails every day, and more often than not they're simply deleted without ever being opened. What makes yours different, and why should they open them and read what you have to say?

The trick to creating good emails is to use the right tools. There's lots of tools out there online that can help you up your email game. Some will help you evaluate and learn about your audience. Others will help you with the technical craft of writing. Others still will create email schedules for you that make sense, and grab the recipient's attention. If you're not using tools like these, then you're throwing away your chance to bring in more customers and create more interest in your product.

If you want to create a good email marketing campaign, the best thing to do is find these tools and use them wisely. You'll be able to get to the bottom of what your customers want, and find the best way to give it to them. This guide will show exactly which tools are the best for bringing in customers, and how you can use them to their full advantage.

Posted by Guest Author on Sep 5, 2017 8:27:00 AM

So long as you are not doing business in a third-world country, the target market for your business is definitely using email. By the end of 2017, more than 3.7 billion of the world’s population will be using email. Rather than attempting to develop and distribute content and advertisements for your business in hopes that they will magically fall into the laps of people who are interested in your brand, directly reach the inboxes of your consumers.

By gathering the valuable contact information of email addresses from having people subscribe to your email list, you can generate brand exposure, recognition, and identity that will lead to more sales and an overall more engaged following.