Having a good email database is the first step towards a successful email marketing campaign, but there's more you need to do to achieve that success. Everyone receives marketing emails every day, and more often than not they're simply deleted without ever being opened. What makes yours different, and why should they open them and read what you have to say?

The trick to creating good emails is to use the right tools. There's lots of tools out there online that can help you up your email game. Some will help you evaluate and learn about your audience. Others will help you with the technical craft of writing. Others still will create email schedules for you that make sense, and grab the recipient's attention. If you're not using tools like these, then you're throwing away your chance to bring in more customers and create more interest in your product.

If you want to create a good email marketing campaign, the best thing to do is find these tools and use them wisely. You'll be able to get to the bottom of what your customers want, and find the best way to give it to them. This guide will show exactly which tools are the best for bringing in customers, and how you can use them to their full advantage.

So long as you are not doing business in a third-world country, the target market for your business is definitely using email. By the end of 2017, more than 3.7 billion of the world’s population will be using email. Rather than attempting to develop and distribute content and advertisements for your business in hopes that they will magically fall into the laps of people who are interested in your brand, directly reach the inboxes of your consumers.

By gathering the valuable contact information of email addresses from having people subscribe to your email list, you can generate brand exposure, recognition, and identity that will lead to more sales and an overall more engaged following.

Here’s a quick experiment for you: open up your email inbox, and hop over to your promotions tab. What do these marketing emails look like? I’m seeing highly personalized messages from AirBnB, luring me back to the site with mentions of trips I created, yet left unbooked. I scroll down and see a “we miss you!” email from an ecomm outlet I used to frequent, right above some timely messaging from a luggage brand I’ve been eyeing.

Posted by Guest Author on Jul 18, 2017 8:24:00 AM

We all want those ride-or-die customers—the ones who are the first in line to buy your new product, test out your new services, or boast on social media about your brand. But how do we get them on board? One way: customer relationship management software. Below, we’ll dig into some of the ways CRM software fosters brand loyalists and how your brand can reap the rewards.

Credibility is Key

(This is a guest post from our friends at Credit.com)

Attracting customers to your business is an important first step, but it's hardly the end of the road. When it comes to building a successful business, retaining and building strong relationships with customers is essential. Customer loyalty programs will help, but there's far more you can do to connect with and leave a strong impression on your patrons.

Here are a few important steps you can take to improve relations with your customers and keep them happy, loyal and always coming back for more.

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