Posted by Guest Author on Aug 8, 2017 8:25:00 AM

Here’s a quick experiment for you: open up your email inbox, and hop over to your promotions tab. What do these marketing emails look like? I’m seeing highly personalized messages from AirBnB, luring me back to the site with mentions of trips I created, yet left unbooked. I scroll down and see a “we miss you!” email fr...

Posted by Guest Author on Jul 18, 2017 8:24:00 AM

We all want those ride-or-die customers—the ones who are the first in line to buy your new product, test out your new services, or boast on social media about your brand. But how do we get them on board? One way: customer relationship management software. Below, we’ll dig into some of the ways CRM software fosters bran...

Posted by Guest Author on Apr 4, 2017 8:37:00 AM

(This is a guest post from our friends at Credit.com) Attracting customers to your business is an important first step, but it's hardly the end of the road. When it comes to building a successful business, retaining and building strong relationships with customers is essential. Customer loyalty programs will help, but ...