Three Years of Customer Engagement & Loyalty Stats, Summarized
There's a very good chance that if you're reading this, you stumbled over here from one of our stats pages.
In case you're new to our blog, allow me to introduce you to those pages. In a nutshell, we have a big net that we use to capture every public piece of data around loyalty and engagement, coupons, and employee engagement. We then take that data and find the best, most relevant nuggets, and place it on any number of pages.
There's the big collections:
Then there's 2016-specific collections:
And finally there's a few pages dedicated to everyone's favorites, the Millennials:
Over the course of time, reading hundreds of reports and countless stats regarding customer engagement and loyalty, I've found some recurring themes. I summarized those in an article for MarketingProfs, which you can read here.
The big, overarching point is this: loyalty is earned, not bought, and it's getting more competitive than ever. Yes, you can kick in a big time loyalty program and draw a crowd, but that isn't enough.
All the incentives in the world go out the window after a poor experience.
What Can You do to Earn More Engagement and Loyalty?
I have my ideas, which I touch on in the article. The best way I can say it is the same phrase you've heard here several times: every industry is ripe for disruption by someone more willing to engage customers and solve their problems.
Be sure to check out the MarketingProfs article here, and let me know what you think.
Topics: Customer Engagement
Written by: Brandon Carter